Make It Your Own, And Keep It Simple!
(Title image by DALL-E 3)
Hi WA Friends!
Have you noticed that there are two types of approaches people are taking in the world of online marketing with regard to artificial intelligence?
Approach One: Reading AI "Auto-Generated" Content For Quick Answers
People who do online research know that AI creates this content automatically, but they may still trust it, even if it's not totally up-to-date or perfect. They use it to make their lives easier and get quick, straightforward answers.
There isn't usually a sales pitch, but there might be ads or links to other content.
Examples of things that create this kind of content in web browsers are Google Search Generative Experience (SGE) and Bing Chat/Copilot.
There are also a variety of AI apps that generate answers to queries. The younger generations in my family mainly search online using the OpenAI app on their smartphone.
Approach Two: Reading Human-Written Content
When people read content written by humans, they want to see evidence of real experience and knowledge. They want to know that the author genuinely understands what they are talking about, not just presenting information that could have been generated by AI.
Readers often look for and appreciate personal stories that demonstrate real knowledge, unlike when they are using the AI auto-generated content mentioned above.
A Bit Of A Wake-Up Call
Now that AI-generated content is everywhere you look online, people have become so suspicious about an article's authenticity that they are questioning content that is entirely human-written.
I received a comment last week on a scientific post I created in 2021 on my LinkedIn physician account. The reader said, "This article was updated by AI!"
I have never updated it, and AI was not available for general public use when I created it! This really demonstrates how skeptical people have become when reading information online and the need to make content sound human, even if you actually wrote it!
Competing With User Generated Content (UGC)
These days, many readers are skipping things like online product reviews and going directly to user-generated content platforms like Reddit and Quora, where people give their honest opinions (right or wrong) about products they own or have used.
People are now commonly entering search terms like:
- "Best X for Y Reddit"
- "Is Product X any good? Quora"
UGC content can appear more genuine and helpful than AI-generated review articles on affiliate marketing sites designed to sell products, especially when there is no obvious evidence that the author has actual experience with the product being reviewed.
Strive to create AI-assisted reviews that go beyond the product description, specifications, benefits, and pros & cons. People are reading your article and want to know your personal experience with it!
Many of the most popular review websites and YouTube channels get products mailed to them by various manufacturers for online review. This creates a tremendous amount of reader confidence in the usefulness of the review, which can compel the sale of the item through an affiliate link or increase ad income.
In my guitar niche, I have the luxury of playing with all the guitars, amplifiers, effects units, etc., at the local Guitar Center before I review them. You may need to be creative by borrowing items to be reviewed from family and friends or trying them in stores.
Being Transparent With AI-Assisted Content
In the end, readers are more likely to trust content from humans if it feels real, relatable, and based on true experience instead of something that feels like just another AI-generated article.
Although AI is a great tool for brainstorming, researching, and structuring an article, I think it's important to be transparent when using AI-assisted content.
For example, if you read the articles I post on WA, you'll notice that I label sections "Courtesy of ChatGPT" and even estimate the amount of human-written content at the end of the article.
I find that this can lead to more reader trust and loyalty.
As AI continues to evolve, I believe this transparency will become essential!
Simplicity Matters
It's important to know your audience, target user intent in your content, and keep things as simple as possible. Even complex subjects can be simplified to make them fit a long-tail search term.
We live in an on-demand world and most people have very little patience wading through content that doesn't address their query or solve their problem immediately!
Tell Me What You Think!
What approach do you use as you look for information on the internet?
How far do you typically read through articles that are obviously 100% AI-written?
Are you creating AI-generated articles, AI-assisted articles, or a mixture of both, and what has your experience been between the two?
Let me know in the comments, AND ...
Keep On Rockin' It! 🤘
(Pin by DALL-E 3)
Frank 🎸
100% Human-generated content.
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Recent Comments
14
Hi Frank!
Thanks for sharing!
❓ What approach do you use as you look for information on the internet?
Mostly, I use Google Search for my queries. When doing so, I get a lot of AI responses first, but I scroll down to look for other information. I don't fully rely on just AI responses.
❓ How far do you typically read through articles that are obviously 100% AI-written?
It depends on how much of the information shared pertains to my query. It is the same as me searching ChatGPT for what I am looking for. So, sometimes, I read on to see what I can get out of the AI content.
❓ Are you creating AI-generated articles, AI-assisted articles, or a mixture of both, and what has your experience been between the two?
I have been using the AI writer here in WA and ChatGPT as well. But, like suggested by Kyle and others I add my own touches because I am knowledgable in my niche.
Have a great day!
Great post Frank, as there become more and more ubiquity to using AI, people are not only using it with more frequency, but they are getting a better internal "AI detection", knowing almost immediately when something feels inauthentic and AI generated.
Case in point, I sent an email to the service department about one of my vehicles yesterday, and I got a clear AI response from the individual there that I have a working relationship with. To me, that felt "lazy", and them being the people that are in essence working for the people, it didn't reflect well with their reputation.
We are going to see more and more of this as we navigate AI, and people getting much better at using AI as an assistant and reflecting their actual ideas, with some using it as a lazy out and a copy and paste mechanism.
Thanks, Kyle! 🙏
Yeah, my wife canceled three of her magazine subscriptions because she feels as though many of the columns she enjoyed reading are being written by AI and don't sound like the authors.
I'm starting to see this in my guitar magazines, and the editorial pages are full of musicians complaining that the information is not accurate!
In my medical, biomedical engineering, medical acoustics, and healthcare informatics journals, AI is harder to spot since it's always read like it was written by a robot! Lol 😆
Rock On! 🤘
Frank 🎸
The popularity of forums like Reddit and Quora shows you how much people value real, honest, and practical answers to their questions. No one is going there for scientifically researched data. The info you often get is biased, illogical, raw and unfiltered, and downright mean sometimes….BUT IT IS GENUINE!
For informational blogging, I create ‘AI assisted’ articles:
A. Can’t type fast enough
B. Not an eloquent writer(not trying to be the next Hemingway)
C. Informational articles are just that….basic information
D. Keeping up with the competition
I provide AI with original ideas and input as much real world information as possible to get better results. It spits out a nicely formatted article, remember I can’t type fast, so that I can proofread and edit. I then add my ‘Steveisms’ and maybe some real life examples.
My wife, even though an avid reader, doesn't want to waste time wallowing through a long fluffed up article w thousands of words. I personally skim through a post to get what I need.
One exception is looking for DIY help. I typically search YouTube for this because I want to see a demo. Ex. For years I was scared of adjusting the floating bridge on my 86 Charvel until I found the perfect video. I was SO HAPPY!
That being said, I don’t think AI is good for doing product reviews or to demo a DIY project.
Great answer and methodology, Steve! 👍👍
Yeah, video (and soon, virtual & augmented reality) are taking over the internet!
Adjusting a floating bridge on a Charvel guitar is easy. Everyone has their own adjustment preferences. I like to set it so you can pull the 3rd fret on the G string (Bb note) up three semi-tones and still dive-bomb nicely. 😎
Rock On! 🤘
Frank 🎸
Bought that guitar when I was 15 and had always put it in the shop for any repairs. Wasn’t until I changed the bridge when I was curious about doing it myself. Also, switching between standard and lower tunings challenged me to take care of it on my own.
Hi Steve
Yeah, if you use a dropped tuning, it's best to have a second guitar, especially if you have a floating bridge.
Even with a fixed bridge, if you leave a guitar that is set up for standard tuning in a dropped tuning for any length of time, it can mess with the neck and require a truss rod adjustment.
I started using dropped tuning when Black Sabbath's "Master of Reality" album first came out in the 1970s to get that really heavy low-end sound on an SG using an Electro-Harmonix "Big Muff" distortion box and a "Screaming Bird" treble booster.
I still have both of those vintage effects units, and they're worth quite a bit of money today, although I would never part with them! 😎
Frank 🤘🎸
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Hi Frank
I think the biggest takeaway here is, simplicity with your articles and transparency with the use of AI.
But most of all, Mesa Boogies are some of the best sounding amps out there! (in my opinion) 🎸🤘👍🔊
Keep Rockin!! 🤘🎸😎
Tim 🎼
Hi Tim
Great assessment of how to write content! 👍👍
I have a few Mesa Boogie amps.
A Class-A "Blue Angel" combo with four 10-inch speakers and a Class-A/B "Heartbreaker" combo with two 12-inch speakers. I love them both! 😍
The Blue Angel is fabulous for jazz and fusion, and the Heartbreaker has that great midrange rock sound! 🔊
Rock On! 🤘
Frank 🎸
Hi Frank
It may be time for me to buy my first Mesa Boogie!! 🎸🤘🔊🎶
Keep Rockin!! 😎🤘🎸
Tim 🎼
Hi Tim
Yeah, they're pricey but worth it.
Don't buy one online without trying it out first with your guitar. Each model and speaker configuration sounds very different!
Rock the Weekend! 🤘
Frank 🎸
Thanks for the tip, Frank! 👍🎸😎
Tim 🎼
You’re welcome, Tim.
I tend to favor the British tube amps like Marshall, Vox, Orange, Laney, etc., but it depends on the kind of music you play.
Of course, I was brought up using Fender amps, so I love the vintage ones. 😎
Rock On! 🤘
Frank 🎸