There be Changes Over at YouTube!

byFeochadan

2.9K followers

4 years ago

Hellooooo all!

Last night when I went to watch my usuals there, a page popped up in Chrome. Looks like they are changing their ad structure.

Here is the info that I got, verbatim:

Watching videos with paid product placements, sponsorships, and endorsements

When a video includes paid product placements, endorsements, or sponsorships, you’ll see a disclosure at the beginning of the video when designated by the creator.

What’s a paid product placement, sponsorship and endorsement?

Paid product placements:

• Videos about a product or service because there is a connection between the creator and the maker of the product or service (i.e., the connection is not reasonably expected by the audience.)
• Videos created for a company or business in exchange for compensation or free products/services.
• Videos where that company or business’s brand, message, or product is included directly in the content and the company has given the creator money or free products to make the video.

Endorsements: Videos created for an advertiser or marketer that contains a message that reflects the opinions, beliefs, or experiences of the creator or endorser.

Sponsorships: Videos that have been financed in whole or in part by a company, without integrating the brand, message, or product directly into the content. Sponsorships generally promote:

• The brand
• Message
• Product of the third party

If you’re a creator, learn how to add paid product placements, sponsorships & endorsements to your video here.

How do paid product placements, sponsorships and endorsements work for content viewed by supervised accounts or content set as made for kids?

All paid promotions that appear in videos directed to children contain a disclosure that is designed to be understood by children.

All paid promotions need to follow our Ad Policies, which prohibit ads in certain categories. Advertising on content set as “Made for Kids” must not be deceptive, unfair, or inappropriate for its intended audience, must not make use of any third party trackers or otherwise attempt to collect personal information without first obtaining parental consent, and must otherwise comply with all applicable laws and regulations. Creators and the brands they work with are responsible for understanding and complying with their local and legal obligations to disclose Paid Promotion in their content. Some of these obligations include when and how to disclose, and to whom to disclose.

I hope this helps! I think I prefer these ads rather than the normal ones that take forever and you have to either wait them out or click to stop them. It also helps to monetize your account.

All the best!

Darlene