Stop "Selling" to Your Audience and Start Delivering!

Stop treating your readers like a pile of cash you’re trying to unlock. Yes, we all want to make money, but you gotta drop the used car salesman approach. (No offense to the sleazy used car salesmen and saleswomen out there).

It's totally natural and it happens to all of us. My very first posts were way, way, way over the top. The easiest way to go about changing this is to just give the facts and add your experience.

You gotta connect with your audience if you ever want to get a sale.

They want their problems solved. They're looking for a result, and your job is to deliver that result before ever asking for anything in return. If you make every post feel like a sales pitch you'll lose them instantly. But when you lead with value, you’re building trust.

Just focus on being useful. Simplify it down.

First, give away the "How-To" for free. Don't hold back the good stuff. If you have a strategy that works, lay it out clearly. Show them exactly how to get a win today. When they see that your free advice actually gets results, they’ll be more than happy to pay for your premium recommendations later.

Second, consider answering the "Why" before the "What." Everyone jumps straight to what the product is, features, cost. Instead, show that you understand why they're even there. If you know why the reader is struggling in the first place and can describe their problem better than they can, they automatically credit you with having the solution. Deliver that clarity first.

Last, show up when there’s nothing to buy. If the only time your audience hears from you is when you have an affiliate link to share, they’ll stop opening your emails. Provide consistent, high quality content that helps them grow, even if there’s no immediate payout. High quality informational content is huge for building your authority. Don't just do reviews.

Stop looking for the close and start giving the help.
Deliver the value first. The profit will follow.
YOU GOT THIS!

1. Have you ever felt way too salesy after reading a post you just wrote?
2. What is one piece of "secret" advice you've been holding back that you could give away for free today?
3. How many of your last five posts were written purely to help someone without an affiliate link in sight?

Drop your comments below!