Email Marketing 101: The 5 Minute Lead Magnet
Published on March 22, 2026
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
For me, email marketing has always felt like a nice step up from beginner-level to intermediate-level affiliate marketing. It's a foundational pillar of our business and an important one to integrate into our campaigns because the nature of our business is that we’re working hard for every click and every visit to our site, but 95% of the people who visit will leave and never come back.
It's not your fault.
It's just the nature of online business.
It's like we're building a house on rented land.
Well we want to OWN our land and OWN the relationship with our audience.
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So today, I’m showing you the 5-minute Lead Magnet. It’s the simplest way to get a visitor's email address so you can follow up, build trust, and get those conversions you deserve.

Here's the link to just one of Jay's many great expert classes:
https://my.wealthyaffiliate.com/classes/series/building-an-email-newsletter/email-marketing-101
What do you think?
Have you ever built a Lead Magnet?
What types of Lead Magnets have worked for you in the past?
Ever set up an email automation sequence?
What
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