Don't Post Your Affiliate Link! - Your Article as a Bridge Page

What do you mean "don't post my affiliate link?"
It's the one thing I have that gets me paid!

I get it.
Your shiny, new affiliate link is the one thing you're trying to get all your traffic to.

But you gotta finesse this.

This is where Bridge Pages come in. But don't worry, I'm not going to give you yet another task to add to your never-ending list of things to do.
Today, I'm going to show you the 3 pillars of a successful bridge page and why sending traffic from social media to your own high value article on your website (instead of a raw affiliate link) is the secret to higher conversions and a 'ban-proof' business.

Think about any time you've ever seen a raw link, whether on social media or in an email. It suddenly screams SPAM, or worse, a virus. Chances are no one is clicking it.

And what if someone does click it? When people are online, clicking around, they're in 'browsing' mode. If you send them straight to a checkout page, they get "buyer’s shock" and leave.

This is where your article acts as the cool down period where you explain why this solution works for them. It makes you relatable, builds your authority, and gets your traffic in your own back yard instead of just building some merchant's sales numbers.

What do you think?
Do you prefer building a dedicated landing page? Or are you like me and you let your content do the heavy lifting for you? Drop your comment below and let's talk strategy!