Facebook Statistics

37
14.6K followers

I created a page on Facebook yesterday that quickly became very popular. As can be seen from the screenshot below, this was entirely organic traffic. I never use paid ads. For those who have had experience with paid ads, would paid advertising, specifically Facebook paid advertising, assist me in generating daily traffic similar to the stats posted in the screenshot below?

Thanks.

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Recent Comments

34

That is awesome! Unbelievable in one day.

Hmmm...interesting...looks almost unreal in one day to be perfectly honest...may I ask how you actually managed that as all my efforts on Facebook have been completely fruitless.

Are you using a click bait of some sort?

Hi ArtByHeart. I created a Facebook page based on the Clinton email issue. This turned out to be a very popular news topic yesterday (28 Oct 2016). Approximately 10 percent of those who viewed the Facebook page, also visited my personal website, which was referenced in the Facebook page.

OK, I have now taken a look. I know I am not going to be very popular saying this, but this for me looks like a click bait technique (sorry). Quite successful as well, I'd say. Do you have conversion rates to actual sales yet?

Conversion rate increased slightly. My question is about organic vs paid traffic.

I realise...well, since I have been advertising on Facebook for my company, I have some insight. You select the amount the people you want to reach and in which geographies.

Paid reach is very expensive in US and UK especially and although it increases reach, we only saw very small rate of people we reached who actually liked our page and started following us.

Targeted paid reach has much higher conversion rate and when we compared the costs we came to the conclusion it paid off better even though it costed twice the amount of normal paid reach.

Is the targeting only based on geography?

Sorry, maybe I wasn't clear...there are 2 kinds of advertising:
1) Based on geography
2) Based on geo and interests

Each geo has it's own cost, North America and UK being the most expensive. Second, so targeting based on geo and interests has been about twice as expensive when we have been advertising as the geo only, but which much higher conversion rate. This is why we only use the second method when advertising.

What is the meaning of the term "click bait"?

Generally it means one creates a topic or content just to get people to click on it by any means, the topic might have very little or nothing to do with ones real content. Such as using scandalous or very popular current topic often with some degree of exaggeration.
It is generally used to drive traffic to a blog or sales page, or collect likes on FB, twitter etc. Viral nova often uses it to make their posts 'go viral'. It is very much frowned upon on social media.

@ArtByHeart. Thanks for the information.

Good info. Thank you!

Thank you for the sharing. I have sign up in FB, but I didn't know how to do the advertisement yet.

Yes if you advertise in FB you will get similar results depending on your post content and targeted audience.

Congrats, there is hope in using facebook!!

Fantastic - what is the page please

Hi Paul. I pulled those stats from this Facebook page:
https://www.facebook.com/ClintonEmailInvestigation/

OK - so how does this help your website and what you are selling?

Hi Paul. The Facebook page increased my daily website traffic by more than 200 views. I am not selling anything. My site is a blog. I depend upon ad revenue from Amazon and other affiliations.

sounds great and thank you

I am on record as saying I will not go on Facebook, but the stats, above, show a little promise....

Mickeyb

I suppose it depends on the niche you are in.
Still, very interesting experimentation...

Interesting to know. Shows that paid advertising is not always necessary to get your info out there

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