Video Content 101: Basic Tools & Tips for Beginners

If you're thinking about adding video to your affiliate marketing strategy but aren’t sure where to start... don’t worry, you’re not alone. I was nervous when I hit record for the first time too. But video has become a powerful (and fun!) way to build trust, explain products, and connect with an audience on a whole new level.

Here’s a quick checklist of beginner-friendly tools and tips to help you get started with confidence:

1. Start Simple with Your Equipment

You don’t need a fancy studio. Use what you have:

• • Phone camera – Modern smartphones shoot great quality.
  • Tripod or stand – Keeps your shot steady.
  • Lighting – Natural light is your best friend! Face a window for clear, flattering lighting.

2. Use Screen Recording Tools for Tutorials

If you're creating walkthroughs or product tutorials, these are extremely helpful:

• • OBS Studio (free & powerful)
  • Loom (easy browser-based option)
  • PowerDirector 365 (my personal favorite for editing + effects)

3. Keep Your First Videos Short & Focused

A simple 2–3 minute video with one clear tip or review is a perfect place to begin. You’ll improve with every upload, so don’t worry about perfection. Just be yourself and share value.

4. Add a Clear Call-to-Action

For instance, try using CTA's like “check out my blog,” “grab this freebie,” or “leave a comment.” Just make sure your viewer knows what to do next. Keep it conversational and helpful.

5. Repurpose That Content!

Once your video is live, use it across other platforms:

• • Embed it in a blog post
  • Share it on Pinterest, Instagram, or YouTube Shorts
  • Create a WA blog or training video

Final Thoughts

Video builds trust faster than any other content format I’ve used. Don't worry about it being ultra polished either. It just has to be you!! So if you’ve been waiting for the perfect time to hit record, this is it!

Have you started creating video content yet? I’d love to hear what tools or platforms you’re using or what’s holding you back. Let’s swap tips and cheer each other on!