Using Google’s “People Also Ask” to Spark Blog Ideas

byEHGrimes

2.2K followers

6 months ago

If you’re ever staring at a blank screen wondering what to write about, here’s a quick and super effective trick that I use all the time, especially when planning monthly content for my camping website.

Go to Google and Type in a Keyword:

Start with a broad keyword related to your niche... something like:

• “tent camping tips”
• “affiliate marketing for beginners”
• “easy campfire meals”

Then scroll down a little until you see the “People Also Ask” section. This box is full of questions that REAL people are typing into Google. And the best part is these questions are often low-competition and perfect for blog posts or FAQs.

Here's an Example From My Camping Website:

I recently typed in “camping food ideas” and found questions like:

• “What are some good meals to cook while camping?”
• “What food should I bring for 3 days camping?”
• “How do you keep food cold while camping?”

Each one of these turned into content:

• I wrote a post on Easy Make-Ahead Camping Meals
• I created a roundup of the Best Canned Foods for Camping
• And I included a tip in another post about using frozen water bottles instead of ice

The point is you don’t need to guess what your audience wants to know. Google is literally handing you ideas on a silver platter. Next time you are planning out your content for the next month, consider utilizing Google's "People Also Ask" section. It has made a world of difference in the planning stages of my business.