Marketing Analysis
Define the marketing issue by identifying and defining the problems that are being addressed and need to be resolved. Some issues may include launching a new product or service; raising awareness of a company, its products or services or increasing the utilization of a company's products or services; improving distribution; or repairing a poor company image or reputation.
Conduct primary research on a sample of the population that addresses the issue you wish to analyze. Use the sample size that time and resources allow. A sample as little as 1 percent of a target audience is sufficient. Research methods include conducting surveys with questionnaires, hosting focus groups and personally interviewing people and companies of interest. Note all of the results in chart form or design a narrative guide.
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