How Do You Gauge the Skill Level of Your Audience?

Hi everyone,

Following up on our discussion about keeping content simple and avoiding the "expert's curse," there is another question that naturally comes up: Who exactly are we talking to?

Even after I defined my ideal reader for my golf blog, I was not entirely sure if my articles were reaching them. I would get comments that provided some general feedback, but they never really confirmed who was actually reading.

Eventually, I decided to test new types of articles—specifically, product comparisons. That shift in content seemed to do the trick, naturally attracting an audience that was much closer to the specific skill level I was trying to address.

It taught me that sometimes the format of the content itself is the best way to figure out who is in the room.

How about you?

How do you gauge the skill level of your audience?

Do you have a specific way of figuring out who is actually reading your content?

Thanks for reading,

Dan