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INSIGHTS4 MIN READ

Clearing the mind to find that niche!

DrRuthM

Published on January 20, 2016

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

Will taking a break help me find my niche?

Well, I am only here a few days, and I think the WA community, and my mentor, know that I am struggling to identify my niche. My soulmate thinks I am losing my mind and I am starting to agree! I’ve been jotting down ideas on my iphone notes when they come to me and reading some of the more experienced WA community member blogs on best ways to identify the correct niche (some excellent blogs out there, so newbies, please get reading before deciding).

Approaches differ in that some of the WA community feel you need to be an expert in your field, some are following their dreams and desires, whilst others are making a focused beeline for the money. At the end of the day, we are all here to create an abundant lifestyle and live the life we crave so deeply, so any approach seems to work, provided the niche does equate to income. Otherwise, what is the point?

Whilst working on the day job this morning I started to feel really lethargic and foggy. I think both my laptops felt the same way because they kept crashing and dropping internet access. I was getting nowhere fast! So I decided on a much-needed 20 minute break and to listen to a paraliminal. These blogs are non-promotional, but I had a source for one about creating abundance in my email inbox. I’ve listened to them a few times before, and if nothing else, I feel clearer and refreshed after doing so. I thought if I could just relax and get deep into my sub-conscious mind, I might actually start to identify my niche; the one that would make my heart sing with the realisation that ‘this one might work!’

Now truth be told, I have been working on going into the pet niche as our two dogs are our great passion. I’ve done the relevant searching and researching; certainly the area is ‘hot’ and should be profitable. I just don’t feel expert enough to keep focusing on a website about this. However, I will hold this thought as I have some good branding ideas running through my mind. Oh my crazy, confused and terribly cluttered mind!

So I put the headphones into my ears, lay down, and drifted into my own wee place for a time.

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……What makes my heart sing? What makes me ‘me’? What am I passionate about?Well, you know something? I am passionate about exactly what I was doing at that very moment. Trying to be a successful professional woman, a loving mum, a great partner, a caring daughter, a fun friend, and all whilst trying to stay looking good and feeling great. Here I am on my detox diet, multi-tasking like hell and somehow trying to stay on my two feet and ensuring the lipstick stays in place. I am ‘my niche’! I’d written it in my profile and I hadn’t even noticed. Me and all the other aged 40+ professional women………need to hone it down though…..

So, I’d really welcome your thoughts on my current ideas for my niche which I have narrowed down to three:

1. Bringing up a puppy (ours is just turning 3 months) based on our own experiences as dog owners.

2. Kid’s parties (hadn’t mentioned that one yet but my mentor likes this one, and let’s face it, Princess Kate’s family have done very well in this profitable area).

3. How to be a successful, professional woman. Habits/ lifestyle/looking good and feeling great when all around you is going nuts.....you know the swan thing? Paddling away like mad under the water.

I really need you to help me hone down number 3 though.

In addition, I've decided to stay completely away from the day job in terms of my niche; it's too difficult in terms of ethics, regulation, professional standards etc. Plus, I really need to do something different. This needs to be about my passion outside of my work.

Your thoughts, opinions and advice would be so much appreciated WA community. Let’s get me over this hurdle and I'll get cracking on my website. The theme of my blogs needs to change!

Now, I’m away to whiz up another protein shake!

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