There is More than One Way to Skin a Cat. And More than One Target Audience

2.2K followers

Updated 9 years ago

If you have ever stayed up late at night watching infomercials, you are aware of some popular products that have been around for ages. The Magic Bullet has been in the market for years; as well as its competitor the Ninja.

I personally owned a Ninja Blending System back in 2010, and I was happy with it. Two years ago, the company released a new version of the Ninja with more blades, and a higher rpm. The new Ninja Kitchen Blending System could crush ice into smooth ice cream, make cookie and pizza dough, and blend smooth guacamole.

This sounds appealing to anyone that loves to entertain, or snack.

But now with the juicing craze that's become pretty popular, the Ninja has been reinvented to target a new audience.

A few nights ago, I was watching an episode of Chopped, and fell asleep with the TV on. When I awoke a few hours later, the new Nutri Ninja caught my eye. I thought to myself, that's the same exact product they released a few years ago.

And I was amazed at how the creators of the Ninja expanded their potential to make more money by targeting a different audience altogether. I was blown away.

And that's when it became reinforced in my head that I can do the same with my online business. Promoting WA doesn't limit me to only people that want to make money online... thousands of different individuals with different needs can benefit from what WA has to offer; and it's my job to help them.

So yeah, that's my epiphany for the week. I hope you guys implement this into your business as well when coming up with topic ideas and who you are trying to attract to your site.

Best of luck,

Diana