Halfway Through Google's Latest Update

So, we are approximately halfway through Google's latest update, and I hardly dare ask how you are doing!

And, of course, Partha has said to stop endlessly checking your stats!

But, that is easier said than done, and I can't resist looking every day, and it's not pretty!

Let's take a look at some winners and losers, so far, with a further two weeks to go.

Losers

Here is a surprising loser, that has everything that Google is looking for.

https://housefresh.com/

Yes, it has a lot of product reviews, with affiliate links, but they clearly state "We are ad-free and buy all the devices we test with our own money."

The photos are all unique and genuinely show the product in use.

Their About Us page shows real authors, with their full names and real images.

And to balance the reviews, they have over 200 blog posts full of useful content.

And how has Google rewarded this great site?

They have lost over 60 % of their traffic, as they have been outranked by high-authority sites and Reddit!

But, here's a site that truly deserved to be trashed by Google - fresherslive.com

At its height, it was receiving six million visitors per month, but has now been completely de-indexed, it is not showing anywhere in the results pages.

And this is undoubtedly because, it had over 600, 000 posts, all entirely AI-generated with no human input or editing.

Winners

And now for a couple of winners, perhaps we could study them and see what they are doing right.

Starting with https://homesteadingfamily.com/ which has seen an increase in traffic of 50%.

Lots of engaging content, with photos of the family, they run a podcast, create their own videos for YouTube , and have a monthly magazine.

They are a successful "brand," they are living the life they blog about, and they are truly experts.

Another winner is https://cjeatsrecipes.com/ which has gained 40% extra traffic.

And bear in mind that recipe sites are very difficult to rank highly, and the competition is extremely fierce.

But he genuinely cooks everything himself, uses his own photos and videos, and note something important, that doesn't just relate to food blogs.

No long, rambling, irrelevant introductions.

You are here to check out the recipes, and that's what you get.

No history of the ingredients, or what health benefits they offer, that's not what people have searched for.

And it's the same for all sites in my opinion - give people the answer as soon as possible.

Don't bury it halfway down the page, thinking that people will stay for longer until they get to it.

Reality check - they won't!

They will jump off your page, go back to the search results and look for an immediately obvious answer.

Thanks for reading, don't ask me to comment further, I have no answers for you, I can't tell you how to recover if you have been hit.

I personally am going to wait until it's all over!