What is CPA marketing and CPA networks?

byDemetraS

298 followers

8 years ago

What is CPA marketing?

When you hear CPA you may think of a Certified Public Accountant, not in this case. CPA is a certain aspect of affiliate marketing.

It stands for Cost-Per-Action or Cost-Per-Acquisition. What that means is you get paid when someone clicks on your affiliate link and completes an action. The action can be as simple as a app download, but it usually consist of filling out a form.

CPA marketing is affiliate marketing with a twist.

How does CPA work?

In the image above you can see CPA is similar yet different from "revenue sharing". Revenue sharing is commission earned off of a sale. If you are an Amazon or eBay affiliate you partake in this aspect of affiliate marketing.

CPA in a nutshell focuses on leads over sales, in order to get started with CPA you want to look into CPA networks.

What are CPA Networks?

A CPA Network connects the advertiser with one or more companies. A company contacts a CPA network regarding launching a campaign to generate leads. The CPA Network has advertisers(like you) who can pick one or more of those to advertise.

There are a number or CPA networks to choose from. When considering a CPA network it is bit more strict than a typical affiliate network, you will have to process an application to see you you qualify to become an advertiser or affiliate. It is great to have a referral link from someone who is already active within the network you choose. However it is not "required".

When choosing a CPA network you want to consider doing research on "the best CPA networks" or "top CPA networks.

The CPA networks I am aware of are

1. MaxBounty
2. PeerFly
3. Clickbooth
4. Cash Network
5. Adscend Media

The top 2 are the top picks for many marketers looking for CPA networks. If you have trouble looking for the best CPA network your best bet is to join Offervault.

Offervault is a research tool you can use to find networks and campaigns to launch with.

I personally got into Wealthy Affiliate to assist me in building my CPA business, I have been pursuing CPA marketing since late 2016 and I am still learning the ins and outs. I have big goals when it comes to CPA and there is no separation from me and my outcome

In long term I will have my own CPA network for marketers to apply for with 1st class training.

Until next time, all the best.

Demetra