What is CPA marketing and CPA networks?

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What is CPA marketing?

When you hear CPA you may think of a Certified Public Accountant, not in this case. CPA is a certain aspect of affiliate marketing.

It stands for Cost-Per-Action or Cost-Per-Acquisition. What that means is you get paid when someone clicks on your affiliate link and completes an action. The action can be as simple as a app download, but it usually consist of filling out a form.

CPA marketing is affiliate marketing with a twist.

How does CPA work?

In the image above you can see CPA is similar yet different from "revenue sharing". Revenue sharing is commission earned off of a sale. If you are an Amazon or eBay affiliate you partake in this aspect of affiliate marketing.

CPA in a nutshell focuses on leads over sales, in order to get started with CPA you want to look into CPA networks.

What are CPA Networks?

A CPA Network connects the advertiser with one or more companies. A company contacts a CPA network regarding launching a campaign to generate leads. The CPA Network has advertisers(like you) who can pick one or more of those to advertise.

There are a number or CPA networks to choose from. When considering a CPA network it is bit more strict than a typical affiliate network, you will have to process an application to see you you qualify to become an advertiser or affiliate. It is great to have a referral link from someone who is already active within the network you choose. However it is not "required".

When choosing a CPA network you want to consider doing research on "the best CPA networks" or "top CPA networks.

The CPA networks I am aware of are

  1. MaxBounty
  2. PeerFly
  3. Clickbooth
  4. Cash Network
  5. Adscend Media

The top 2 are the top picks for many marketers looking for CPA networks. If you have trouble looking for the best CPA network your best bet is to join Offervault.

Offervault is a research tool you can use to find networks and campaigns to launch with.

I personally got into Wealthy Affiliate to assist me in building my CPA business, I have been pursuing CPA marketing since late 2016 and I am still learning the ins and outs. I have big goals when it comes to CPA and there is no separation from me and my outcome

In long term I will have my own CPA network for marketers to apply for with 1st class training.

Until next time, all the best.

Demetra


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Recent Comments

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Thank you very informative.

Thank you for the instruction. This is new to me.

Definitely! Thank you for the feedback

You are right about this form of income generating system.

Thank you for this, my friend.

Absolutely, thanks for the feedback

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Create Your Free Wealthy Affiliate Account Today!
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4-Steps to Success Class
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One Profit Ready Website
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Market Research & Analysis Tools
icon
Millionaire Mentorship
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Core “Business Start Up” Training