Trustworthy Traffic
In a cross-cultural business context we talk about face as a sense of dignity and prestige in social contexts.
How is this related to online marketing?
When traffic visits your website, they want to feel dignified in their interactions with you, they must feel the prestige your site exodes.
Be the driver of your content
How can you do this?
Through creating another user on your website and updating all posts and pages to come from that name.
I recommend to use your own name but a pen name is also valid:
Axel / dejeanaxel
The reason this works is because it builds trust and allows your networking to be more realistic. Online or in person that is good for business.
To establish that human connection with your audience simply login to your website, go to the users page, "create new", fill out the details and don't forget to make yourself an administrator, then hit save.
You'll want to update the author of your posts, pages and comments. Simply go to each page and click "quick edit" then change the author from admin to your new name.
From that point on, new content will be published with that name.
Hoped you liked the post, if you have any funny usernames or anything you wish to share, drop me a comment!
All the best, Axel!
Recent Comments
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Gotcha!
Good luck!