More On Canada Anti Spam Legislation Starts July1, 2014
Published on June 16, 2014
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Further government reading on some interpretations of the new act that goes into effect on July 1st.
FAQ regarding the act, government answers
http://fightspam.gc.ca/eic/site/030.nsf/eng/h_00050.html#Commercial
Compliance and enforcement regulation.
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The actual law
http://laws-lois.justice.gc.ca/eng/acts/E-1.6/index.html#docCont
Section 6: is the most important to email marketing.
In a nut shell Canadian companies need "Expressed Consent" to contact people electronically with "Commercial Electronic Messages". Consent needs to be proactive such as checking a box "Allowing commercial and promotional information be sent"
I am still deciphering what is involved and how to best comply with the new legislation.
See my previous blog post for more information:
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