More On Canada Anti Spam Legislation Starts July1, 2014
Further government reading on some interpretations of the new act that goes into effect on July 1st.
FAQ regarding the act, government answers
http://fightspam.gc.ca/eic/site/030.nsf/eng/h_00050.html#Commercial
Compliance and enforcement regulation.
http://www.crtc.gc.ca/eng/archive/2012/2012-548.htm
The actual law
http://laws-lois.justice.gc.ca/eng/acts/E-1.6/index.html#docCont
Section 6: is the most important to email marketing.
In a nut shell Canadian companies need "Expressed Consent" to contact people electronically with "Commercial Electronic Messages". Consent needs to be proactive such as checking a box "Allowing commercial and promotional information be sent"
I am still deciphering what is involved and how to best comply with the new legislation.
See my previous blog post for more information:
Reply
You are welcome. I am not sure why this has not struck a chord with many of the members. I will be posting some more information when i get a few more things sorted out. As I dig through the legislation there are a lot of unanswered questions. Some of the examples found on the above pages are helpful but do not cover all circumstances.
