More On Canada Anti Spam Legislation Starts July1, 2014
Last Update: Jun 16, 2014
Further government reading on some interpretations of the new act that goes into effect on July 1st.
FAQ regarding the act, government answers
Compliance and enforcement regulation.
The actual law
Section 6: is the most important to email marketing.
In a nut shell Canadian companies need "Expressed Consent" to contact people electronically with "Commercial Electronic Messages". Consent needs to be proactive such as checking a box "Allowing commercial and promotional information be sent"
I am still deciphering what is involved and how to best comply with the new legislation.
See my previous blog post for more information:
See more comments