Google Rankings Surprise. Now What?

Published content does rank

One of my websites, having been indexed by Google early on, is starting to show rankings for individual posts. In my Webmaster tools, I can now see reports that show overall rank plus rankings for individual posts.

The overall rank has been up and down, and lately trending down (somewhat) in the chart below, with an average position of 72.2 (meaning 7 pages back in the search results).

Keyword research drives contentEach post on the site is written around one keyword based on the recommended approach used in the training, with the home page being a typical site summary of recent posts. For each page, the title (keyword based), impressions and rank are below.

The overall site (or home page) has pretty fair position, just off page one but fewer impressions and therefore less traffic.

Top individual post results (impressions) come from "how to beat the stock market" keyword and the resulting article.

The keyword search results are below (i pulled the QSR measure on those of interest).

What now?The rank or position of the top keyword-driven content is not that great at 82 but that keyword does still meet the criteria of "under 100" QSR with "avg searches over 50" as suggested in our training. As you can see above, there are several keywords related to "how to beat the stock market" that have lower QSR and higher traffic.

Is there anything I can do for the existing article to increase its rank? Should I write another article for that same keyword (how to beat the stock market)? Or, move on to the other similar keywords with what seem to be more potential?

Your thoughts and comments would be much appreciated.

Cheers.

DA