How To Get Better Rankings And Conversions On Your Website

bycookins25

851 followers

7 years ago

I’ve been apart of Wealthy Affiliate for about 1.5 years — and in the time I’ve looked at hundreds of websites . Some were making lots of money, and some were making close to nothing.

Now all the websites that were making money, I started to see something they had in common.

I not only saw this within all these websites, but I too started seeing this with every website I created.

So what did all these money making websites have in common?

They All Had Lots Of Product Reviews On Them

Now the reason I believe products reviews help get people rankings and conversions is for two reasons:

1. They are easier to rank for. You see with product reviews, they in general are less competitive.

The reason be is you can write a post about a product before it launches, which generally means you're not going to be competing against many other websites, and secondly reviews usually spark a good conversation -- which also helps since Google loves engagement on your website.

2. Also reviews are further along in the customer purchase life cycle. During this point, people are trying to make a decision as to whether or not they want a certain product -- so if you can write a post as to why your product is better than the one their searching for, you can easily obtain a new customer.

Here's a pic of Kyle talking about the decision phase in the purchasing life cycle of a customer:

As you can imagine, it's far easier to get people to convert into a paying customer when they are already reviewing a product -- then to try and convert them when they are looking for just general information online like "how to play the guitar".

So if you're having a hard time getting keywords to rank on the first page of Google, or you have traffic but not many conversions -- try adding in some more reviews into your website and see how your doing in 2-3 months down the road. :)