How Do We Write a Social Media Content?
Published on April 17, 2023
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Content writing is all about getting the target audience. This is where trust, connection, and rapport come in. These elements will help you create organic traffic and encourage people to reach out and try to get to know you better. We do this with nothing other than that all-important social media content. Value-adding social media content will attract your audience to build a relationship with you and get them interested in your content,
Why content?
- Demonstrate Value
- Builds a relationship with your audience
- Generates traffic
- It makes you visible and memorable
- It’s free
- It’s easy to do
- It can be re-positioned for other things
- It doesn’t expire
- It makes you money
Types of Content
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Life/Journey updates:
People do care about your life; that’s why they’re following you on social media. People love to consume content. 99% percent of people want to consume content. And 1 % of people want to create content. We are the ones that want to create it. However, most people want to watch it. People just want to learn about your life. Post the most important events of your life. You don’t need to go into the details. You can post the key segments of it.
Engagements update:
This is about algorithms. The Algorithm is essentially an analytical formula that social media platform uses to prioritize your content. If your content is bad, you have got a bad algorithm, FB doesn’t want to push your content to a large amount people because they want to keep their profile for decent content.
Every time when you post, and you get a like or a comment or a share, you will get a little point; the more points, the more posts are going to be sent to somebody. So, if you get comments, comments are better than likes. If you get comments, more people will see it, and FB will give you the privilege, to post in that big environment.
People like to answer simple questions. They also like to contribute; they also like to share things. This will send a message to FB that you have good content. When you have got good content, you can attract more and more people. When someone gives a comment on your post, it sends a little message to the FB analytical program; that person likes that content. And if FB thinks that they like your content, they will send it to more people.
Valuable posts:
These are the ones we are focusing on. Adding value to people’s life. When we offer something substantial to people.
Lifestyle posts:
When you share with your audience that you have what they want. At the end of the day, if you want somebody to buy something from you, you need to show them that you have got something you offer them.
Anticipation posts
That’s warm people up. That is about building awareness about something specific if you launch some product or service. Just teasing them. And building anticipation is so
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