No credit card. Takes under a minute.

Login
INSIGHTS2 MIN READ

Is it a Panda or a Penguin?

ColinU

Published on January 15, 2016

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

Quality of Content Matters More Than Ever

Panda was updated at the weekend. Why should we sit up and take any notice? Well initially Panda was developed to weed out poor quality content from Google’s search results. Now that it’s part of the core algorithm, quality is going to become paramount.

Does that mean you should assess and/or overhaul the existing content on your site? Not necessarily, unless your rankings have taken a hit of course. Otherwise, Google says to focus on creating the best possible new content.

Ready to put this into action?

Start your free journey today — no credit card required.

According to the search giant, pages of outstanding quality can still rank if they provide a complete solution to what the searcher is looking for. Google harkens back to its old adage of focusing on quality, not quantity.

That means, instead of creating content for the purpose of generating traffic, concern yourself with how many people you’re helping with your content. This is what I really call good news!

This Panda update has done much in eliminating tons of spam and thin-content sites from the web that knowing it is now integral part of the core Google alogarithm, on the good side it can't be seen as a boon for legitimate and hard-working online marketers. Remember - "Quality of Content Matters More Than Ever

Share this insight

This conversation is happening inside the community.

Join free to continue it.

The Internet Changed. Now It Is Time to Build Differently.

If this article resonated, the next step is learning how to apply it. Inside Wealthy Affiliate, we break this down into practical steps you can use to build a real online business.

No credit card. Instant access.

2.9M+

Members

190+

Countries Served

20+

Years Online

50K+

Success Stories

The world's most successful affiliate marketing training platform. Join 2.9M+ entrepreneurs building their online business with expert training, tools, and support.

Member Login

© 2005-2026 Wealthy Affiliate
All rights reserved worldwide.

🔒 Trusted by Millions Worldwide

Since 2005, Wealthy Affiliate has been the go-to platform for entrepreneurs looking to build successful online businesses. With industry-leading security, 99.9% uptime, and a proven track record of success, you're in safe hands.