How do others see you?

All of us want others to like us. We are, after all, social beings. Most of us really enjoy being with others. It is suggested that satisfying social interaction is an important component of wellness generally speaking. But if you want others to engage with you favorably you must reciprocate. You must be someone others want to be with. I know I'm stating the obvious here.

But the same is true in business. If you want hordes of regular customers you have to be someone that people know, like and trust. Again I am stating the obvious here but, as someone offering products or services in the online space, you are pretty much always in the public eye. Your work is on display for all to see. Your output is like a permanent billboard floating out there in cyberspace. What sort of image are you trying to create? How do you want others to perceive you?

You most certainly want to create an image, or brand, that others will see as strikingly competent, honest, professional and suggests that you are someone who can provide great value. Everything you do, everything you produce should be approached with this in mind.

It occurred to me this morning as I was creating some written content I intended to employ as a blog post. It happened this morning, as it sometimes does, that in my third or fourth review of the material, I noticed a couple of spelling mistakes and grammatical errors that had to be corrected. It surprised me that those errors escaped my attention on the first or second review. (I hope my brother doesn't ever see this post. I know what he'll say is the reason).

The point I'm trying to make is that there is no substitute for the exercise of the utmost care. Your content will be out there for all to see forever unless you take it down. We should all do our best to ensure that the material we produce reflects, or enhances, the way we want people to perceive us, our work and the incredible community here at WA of which we are all a part.