A Reminder That Building Online Still Has to Fit Real Life

byCMacLellan

735 followers

1 day ago

This morning started the way a good snowy Sunday should.

Coffee on the counter. Snow outside that still needs to be cleaned up from last night. A stack of Christmas cards waiting to be written and stuffed into envelopes. Nothing urgent—just life happening at a steady, comfortable pace.

Later today, the focus shifts completely.

Lunch at Buffalo Wild Wings.
A hockey game after that.
Eight of us going together.
No laptops. No dashboards. No notifications.

Just family time.

And that’s what I wanted to write about today—not productivity hacks or traffic strategies, but something that quietly matters more than either.

Building Online Should Support Your Life, Not Replace It

One of the biggest misconceptions new marketers have is that success online requires nonstop grinding.

Seven days a week.
Late nights.
Always “on.”

In reality, sustainability matters far more than intensity.

If your business can’t pause for a snowy Sunday, a family lunch, or a hockey game with people you care about, something is off.

Online work should fit around life, not push it out of the way.

Consistency Doesn’t Mean Constant Work

There’s a difference between being consistent and being consumed.

Consistency means:

• Showing up regularly
• Doing what you said you’d do
• Making progress over time

It does not mean:

• Skipping family time
• Feeling guilty for taking breaks
• Measuring your worth by how busy you look

Some days you write content.
Some days you plan.
Some days you rest.

All of those days count.

Why Days Like This Actually Help Long-Term Progress

Ironically, stepping away often makes your work better.

Clearer thinking.
Better perspective.
More patience.

And when you come back, you’re not burned out or resentful—you’re ready.

That’s how people last in this space for years instead of months.

A Simple Takeaway for Today

If you’re building something online, give yourself permission to live while you build it.

Write the Christmas cards.
Shovel the snow.
Go to lunch.
Cheer at the game.

Your business will still be there when you get back—and if it isn’t, it wasn’t built the right way to begin with.

Enjoy your Sunday.