How to write a successful blog that gets traffic series: part 1 of 4

byCaryle

564 followers

9 years ago

PURPOSE/GOAL:

I stumbled upon this great article on writing successful blogs on the internet. It has helped me greatly so I figured I should talk about it.

To get started, the first thing you need to know is the purpose of your blog/website. Having a clear sense of the purpose of your blog is absolutely necessary before you start writing.

Which of these goals could a website/blog presence accomplish over the next year?

The following 12 goals will help you to get clarity in structuring your website/blog posting:

• enable you to be found by anyone anywhere
• enhance your image
• save postage cost
• reduce staff time in answering repetitive questions
• help with processing members information
• keep in touch with what member or clients want
• carry content that would replace a newsletter
• replace or reduce the need for other publication (information, catalog, brochures etc.)
• keep the association or customer up to the minute with daily, weekly, monthly or annual development.
• circulate information out of pure altruism
• display and describe products or services or creative work
• make significant savings through sales direct from your site

Think carefully. You should be able to check at least 3 boxes. If there is no benefits from reading your blog then ask yourself, "how can your readers benefit from reading your blog?"

In case you were wondering, I choose to focus on the last 3 goals. :)

Part 2 in this series goes into the visitors benefits and how to think about it.