Be yourself is a good policy of persuasion
I watched a videos cast by the pal skyhorse and I like this model of presentation to the audience. He appears natural, himself, no lights, no suits, no forced and false smiles, no like the political propaganda. I studied public relations and a little of publicity, and really the old models (they are old and don't work anymore) of influence and persuasion are finished (then we can talk about good persuasion with good reasons and valid arguments). I notice in my society (Catalonia, Spain) that people is fed up of falsification and lack of originality. We are accustomed and saturated of publicity, advertisements and stuff, and people is not fool nor ignorant of some facts. The honesty and the simplicity are the true values to offer a good communication and persuade rightly, then plus it has to have a good correspondence of well product or service.
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good content!