Website Business - A Reality Check

I have been writing posts promoting Wealthy Affiliate for a website I created for the Super Affiliate Challenge. In those posts I discussed the great business opportunities offered by the explosive growth of the Internet and the increased use of mobile phones. My emphasis has been on describing Affiliate Sales. I strongly believe in this opportunity, especially for Seniors like myself.

However, I thought that I should also investigate and write about the obstacles to overcome. I searched for facts, and what I found surprised and worried me. Honesty demands that I share these concerns with fellow members of the WA community.

The Facts

- In 2018 the number of worldwide websites was approximately 1.7 billion

- The number of web pages that are indexed and searched by Google is approximately 60 trillion.

- Only 1 out of 3000 pages published on the Internet are indexed and searched by Google

- 3.5 billion searches of Google daily.

What these numbers tell me

- When we are talking billions and trillions my home made website is hopelessly outmatched.

- If your website is indexed by Google you are doing something right.Congratulations!

- However, just being indexed does not mean that a visitor who searches your keyword will find you. It depends on how high you rank within Google.

- If your website is about a broad subject, and of a general nature, you will be competing with probably millions of similar websites. You will get zero traffic.

- The numbers highlight the need for focusing on a micro niche with low competition. So it is vital that you use Jaaxy to select a keyword for your website that has low competition.

- The number of sites that Google crawls daily seems to be a secret. Google does not report this number. However, the frequency depends on the quality and ranking of the URL. Some URLs may be revisited daily for updates, others only every 6 months or so,

- In order to get organic traffic in Google it is key to get a high ranking. This brings me to the importance of Search Engine Optimization (SEO)

Search Engine Optimization

In my search I found a multitude of Companies that specialize in SEO. SEO is now a science, evolving as the Google algorithms change. There are too many variables, too many factors affecting the website ranking within Google. I can not compete with the experts in the field just using my superficial knowledge of SEO.

Time to Take Action

I treat my website as a business that eventually will be profitable. It is not a hobby. As a businessman I know that I must outsource those tasks that I can not perform well by myself, or are too time-consuming. I want to focus on what I do well, which is research and writing content. Therefore, I am starting a search for an individual or Company that can take over the task of improving my Google rankings and provide regular support,at a nominal cost.

Even with improved Google rankings the probability of getting meaningful organic traffic is very small. I will focus on generating my own traffic using social media (Facebook) and advertising in Bing.

The learning process continues.

I would like to hear your comments on my analysis. Anything I am missing?

Thanks

Carlos