Greetings Richard!

I'm not sure I understand the question. Normally you'd create 5 pages or posts, each focusing on a single keyword - and build the website around them.

Are you trying to get a single piece of content to rank for 5 unrelated keywords? Could be a tough sell to the search engines!

Dennis

Hi Prestones, What I mean is if you are creating a site the way WA teaches you ie an information site on, say, dieting. You would write blog posts on different subjects after doing keyword research. Lose weight by ........ But if you were building a website for your new business you wouldn't be creating posts on a subject you would have your standard home page, contact us, about us, services offered that kind of thing. So as you are not creating a post on xyz it wouldn't be "as taught" would it. I am assuming you would use the "All in One Seo" tool on wordpress (havent heard that mentioned so far in tutorials) & add keywords using that? Let's say you were building a website for a webdesign company in xyz. It would probably be easy to use a keyword in the opening "about us" paragraph but other than that to keep including keywords on the site may look a bit odd as you would be trying to work text around them. Does this make more sense.
Thankyou for taking the time to read :)
Richard

Hi Richard -

You don't actually put a keyword into the SEO plugin. You research and find the keyword you'd like to use in your post or page, and the SEO plugin simply keeps track of whether you've included the keyword in your URL, in a heading, in an Alt tag for an image, and in your content. The choice of the keyword is all yours however - as is how you decide to incorporate that keyword.

The name of the game is to choose a niche that facilitates getting traffic and can be monetized readily. Within that niche, you select keywords to draw traffic to your site. The keywords may be informational (How to...), commercial (Buy now!), product review, etc.

Keep in mind that a keyword is not just a single word - it's a phrase that's related to the niche you've chosen. For a bit more about keyword research and usage, see the comment linked at New posts - can I get some feedback please? Hope this helps!

Dennis

Hi Dennis, thankyou, no i understand when it comes to finding a niche & using the keyword to monetise it I am doing that as well. BUt i was refering to starting an "actual local business" & building a website for that.

The same keyword research and selection process holds true for your local business Richard - or any local business.

You might find keywords that include geotargeting for a local business ("best Manhattan dry cleaner") and build pages and posts around those keywords.

Using the insurance business as an example:

If your business covers a specific geographic area (due to license limitations), specializes in some type of insurance (travel insurance), targets specific audiences (need help fine tuning the insurance for your small business?), or targets specialty audiences (insurance to cover a possible winner at a hole-in-one golf promotion).

If your business handles many such areas, specialties, audiences, etc., you can write pages and posts related to each - one keyword per article.

All of these conditions set the framework for your keyword research. Once you've found keywords with relatively light competition (both number and size of the competitors) with a reasonable amount of traffic, go for it!

Dennis

Fair enough as I thought really, just choose one keyword (as per Jay's tutorials - Magistudios) just some of the tutorials are dated on here & so much changes with Google doesn't it. Mine isnt the insurance company that was @Bumpa i think I've just hijacked his thread lol. I've decided to start a webdesign company you see Media23.co.uk < Still building atm. So DONT fill in keywords in the All-In-One-SEO plug in then ? ahh ive been adding loads of keywords in that lol, had i better change that, tbh i thought thats what they were there for. Webdesign No problem / SEO i'm still learning everyday. Thats what ive been doing learning everyday & watching loads of tutorials before I take the plunge. Just trying to work out what STILL works in 2015 & what doesn't

I agree, although nothing looks worse than site content which spells words like "colour" both ways to try to game Google.

No, not at all. Let's say I'm selling insurance products. An international website would advertise my products all over the UK, allowing people to buy directly through my website. If, however, I was a furniture restorer, I might only want to work with people within a twenty mile radius. So my website would focus on keywords that were locally focused: The best furniture restorer in bristol; cheap furniture repairs north bristol; Pick up and deliver furniture restorer bristol, bath, chippenham, gloucester.

The site content would major on your accessibility, local knowledge etc.

Be clear in your own mind that you want local customers, and more importantly, that they want you. I write online content, so there's not much point in me targeting my site on local customers. I mention my location on the site, and I rank well for phrases like "copywriter in bristol" where I'm on page one as part of Google Local. This is just in case the odd person wants someone to look in the eye. But my business comes from all over the world so no one really cares about how I love the Cotswold Hills etc..

Thank you Paul. I understand now. I will follow suit. I love the Cotswolds. I was born in Leamington Spa, not far from there. Thank's again.

Thanks Paul Dean, I'll try it.

and the extension of your domain. If you are in New Zealand, like I am, an extension like .co.nz will rank you easier than a .com

You have to be extremely wary with services such as PhotoBucket, Flickr et al. You'll find that often the person uploading the image isn't the copyright holder, and pictures that depict people or private property are unlikely to have "model releases". Rich.

Thanks for your reply. So I was wondering where do most WA members get their photos from? I recently read somewhere that even if you take a picture yourself, you can still be in violation.

Yes. If the picture contains people or private property it would need a signed release for "commercial" use. You can use legitimate free resources, such as Microsoft http://office.microsoft.com/en-us/images/ or pay a $1 or less a time at stock libraries such as Fotolia http://www.us.fotolia.com or 123RF http://www.123rf.com etc. There are thousands of specialist stock libraries as well but the prices are often a lot higher, ie. starting at $25+ per image. Rich.

Thanks for your reply, I was looking more for a bunch of professional and non-professional athletes to use, that website seems so generic and there's so much to go through.

Thanks as that was more of what I was looking for. I don't have any social media accounts because I wanted to keep private. So by choosing to keep everything pseudonym in all my social media is fine with me.

Yep, I was on the same page with you nathaniell about it. Great advise!!!!!

Thanks for responding, I was not looking to change my identity. I just wanted to keep myself and my IM business identity separate. In WA my user name is bumpa, but my real name is Duke. As I get into writing articles and signing up for things related to IM, I wanted to pick a pen name (not bumpa). So my real question is, should I be registering all of my accounts under a pen name rather than my real name. I'm guessing that my pen name would become my brand name. Hope that makes a little more sense.

Thanks for the response, I did think to PM Kyle and Carson, but I thought others would like to know the answer also. I recall reading a post about someone not wanting to use their real name for legal reasons so I thought others have the same concerns. I believe it's very possible in fact I think a good share of us here is doing it already. Unless we need to register with our SS#, we can always hide behind who we are.

Yep many do---I think it is a trust factor so we hide --so then people see that and they dont trust us and they hide back by not wanting ti look at our offerings. However it is all what we are wanting to achieve online? have a good night --I am off to bed.