Be Advised: Digital Marketing Isn't for Everyone
I've been involved in digital marketing for quite a few years now. I'm obviously a big believer that pretty much anyone, given enough time, knowledge, and motivation, can launch and scale a successful online side gig.
I've shared my story with plenty of people - digital marketing has led to a publishing offer, a dream job, enough extra income to pay off debt and improve our family's financial standing.
It works!... But it's not for everyone.
If you're a marketer, the sooner you realize this, the better off you'll be for two very important reasons...
First, the pressure will be OFF of you to try to sell something to everyone.
Statistically speaking, almost nobody in your family or close circle of friends wants to hear your elevator speech, and that's okay. It's for the best, really.
You get to have family and friends who are a reprieve from the pressure to succeed. All of us need a circle of people with whom we can just let down our guard, be ourselves, and have nothing to pitch but love.
And second, the pressure will be ON to find the crowd of people who actually need and want what you have to offer.
It's exhilrating to watch the right crowd grow - the crowd of people who actually have problems you can solve, who have needs you can meet, who are looking for solutions that you provide!
This is what makes digital marketing so beautiful. Instead of pasting your sales pitch on billboards hoping that, among the masses driving by, someone will take notice and buy something from you, you get to do something entirely more meaningful.
- Create content - a website, blog posts, offers, courses, podcasts, etc. - out of your passions and interests.
- Attract a crowd of people who are actually searching for what you're offering.
- Initiating a relationship with those who are interested and nurturing that relationship through email and social media.
- Solving problems with offers appropriately designed to meet actual needs.
And all of those people who don't know or care about your side gig never even have to know what it is that you do online, unless you want them to.
It's a relief that digital marketing isn't for everyone. I don't have to sell it to everyone. I can just be me. But it's also a relief that it IS for some people, and I get to go find them.
And here's the bonus... While digital marketing isn't for everyone, it can be for anyone.
The learning curve is managable for anyone with a little bit of time, desire, and the capacity to learn and try new things.
So keep on working on gathering a tribe of people whom you can serve along the way, and you'll be headed for success!