Why i am going against the law
Published on August 7, 2018
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
WHY I AM GOING AGAINST THE LAW..!
I am guessing that most of us have been taught to keep our meta descriptions down to 160 characters or less, Yes, Agree? And rightly so because that was one of the rules. And still to this day the All in One SEO free version guides us into keeping our characters below 160 by colour coding our text as we write our description, true?
Now I am so happy I found Wealthy Affiliate. Kyle and Carson are my Gurus not forgetting Jay, Marion Black, Loes, Boomer and other great people within. They have taught me so much and how to open my mind, create, and explore. In fact, I am doing so much exploring that my mind is in great shape to fight off the evil twins AL and ZEIMERS just incase they decide to pop by and say hello. I am alert now and watching thanks to Wealthy Affiliate
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Now this exploration and major opening of my mind valve has lead me to research other gurus as well for SEO optimisation. Well not really gurus just one in particular, Neil Patel, which I am sure most of us have heard of. HOWEVER, for our new members who not heard of Neil, I would like to pass on some advice that I received from Neil Patel this morning. Some of you may already have become OUTLAWS and BREAKING THE LAW like myself. So for those who are not yet outlaws I will show you how you can joing THE HOLE IN THE SEO GANG below!
- INCREASE THE LENGTH OF YOUR META DESCRIPTIONS FROM 160 CHARACTERS TO 230 CHARACTERS DESPITE WHAT SEO PROGRAMS RECOMMEND.
- SINCE DECEMBER 2017 51% OF SEARCH RESULTS HAVE LENGTHIER SNIPPETS IN AT THE LEAST 1 OF THE TOP 10, according to Moz.
Prior to the end of 2017 Google focussed on 160 characters or less because they thought this was sufficient enough so that both humans and bots could understand what the description was all about. So now it's all about providing visitors with more information so they can decide if it is worthwhile visiting a page. AND this is very important because if you put a misinformed description and entice the visitor to visit your page and you are just simply rambling on about something irrevelant or completely different, you will be penalised and most probably severly.
Now what will you do, keep it at 160 characters or risk and increase it to 230?
Brad
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