What the heck is going on with my Search Analytics?
Published on March 6, 2018
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
On 5 November of last year, I started utilizing the Google Search Console and began monitoring my Search Analytics to track my status.
My numbers on that first day were acceptable, though not impressive:
Total Clicks: 72
Total Impressions: 1,772
Ave. CTR: 4.06%
Ave. Position: 62.2
Ttl Keywords: 249
A couple of times a week, I recorded the numbers and by Christmas, they improved to:
Total Clicks: 124
Total Impressions: 3,536
Ave. CTR: 3.51%
Ave. Position: 66.9
Ttl Keywords: 654
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Total Impressions and Ttl Keywords had more than doubled!
Then, the bottom fell out. Just after Christmas came a downward trend, with the biggest drop happening just after New Year’s Day.
And, today, I see these numbers:
Total Clicks: 40
Total Impressions: 2771
Ave. CTR: 1.44%
Ave. Position: 55.9
Ttl Keywords: 422
The difference from Christmas until now are significant:
Total Clicks are only 1/3 of what they were.
Total Impressions have dropped by over 20%.
Ave. CTR has dropped by more than half.
Ave. Position has actually improved by over 15%. The only positive I see.
Ttl Keywords dropped by 35%+.
I feel like Google is spanking me for something.
I keep my Site Health in the green, mostly at 100%, My Site Trust has been at 100% since early December last year. My Publishing Frequency stays, for the most part at 80% or above.
I try to use “low hanging fruit” keywords as much as possible but, I don’t let it completely take over and endanger my content – because, I feel “content” is “king.”
Am I reading too much into these numbers? How important are they?
Any thoughts out there in WA land? Any and all input is appreciated!
Jim, The Lifelong Gardener
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