Profiting Off Of Fear - Lucrative, Yes! But Ethical?
I remember when I started at Wealthy Affiliate back in August 2013. I came here looking to build a website that would compliment my already successful eBay Power Seller e-commerce business.
However I became very intrigued with the entire concept of Affiliate Marketing. I soon decided that affiliate marketing would benefit me better in the long run. There were far more niche opportunities.
Then my goals changed right before the dark storm known as Covid-19 came upon the world. It was Covid that started it all for me, an essential healthcare worker, needing to work when others didn’t.
Not only am I exposed to dozens of sick people everyday within an enclosed environment, I also live only a mile away from the New Jersey Hospital which was ground zero for Covid. It was scary.
So What Did I Do?
Other than praying, I wore a mask, but not just any kind of mask. It had to be either an N95 or KN95 model respirator disposable mask. It gives up to 95% protection against airborne particles and aerosols.
These are great for people like me who are not vaccinated. I can’t for medical reasons. Back when Covid started, these respirator masks were worn mainly by healthcare workers and there were shortages.
Roughly 50% of medical patient transports are performed by private medical companies. This is the group I belong to. We were the ones who had problems getting enough Personal Protection Equipment.
I went looking for a supplier I could purchase from. After finding one, I noticed at the bottom of their website that they had an Affiliate Program. So I made a purchase, loved the masks and now?
I Became An Affiliate - Really Fast
Every time I go to a retail website, I check at the very bottom to see if they have a link for an Affiliate Program. Then I look for the FAQ page and see what the joining rules are and how much the commission is.
Long story short, I found out that this affiliate program didn’t require me to have a website to join, as long as I could provide another form of traffic like social media or place of work in healthcare. SCORE!!!
I immediately had my affiliate link printed on a business card I designed with all the needed info. I printed about 200 and then I passed them out to the dozens of other medical transport drivers I run into everyday.
Plus I am always using the products myself, so in a way I’m a walking advertisement. I always wear an N95 or KN95 respirator masks that are NOT white. Black, Blue or Pattern. I’ve had success and now…
Personal Protection Equipment, PPE
PPE has been my niche for the past couple of years. I love it! It’s an almost guaranteed repeat customer niche because the PPE is a disposable item. I personally go through at least two respirator masks a day.
I highly recommend this niche. There are many sub niches within the broader PPE niche. Most of the products are disposable or consumables, so replacement is a welcomed necessity. People will need to re-order.
The types of PPE I promote are N95 and KN95 respirator masks. Of course like most affiliate programs, the commission is on the total of the purchase referred. I love having learned about affiliate marketing.
Now, with the world health being threatened by outbreaks of new viruses, current scientists are looking at a possible future pandemic of Avian Flu IN HUMANS! That’s a Bird Flu now infecting People.
It’s Not IF, It’s WHEN
Scientists are worried about not being ready for H5N1, mainly because of recent drastic cuts to government funded agencies and the CDC, Centers for Disease Control and Prevention. The virus is mutating.
The CBS News TV Show 60 Minutes did an eye opening investigation and spoke to doctors, scientists and virologists from North America. It shows the rapid mutation and spread since early 2024. Watch It Here!
If you watched it, you can see why the niche I am in is about to get busy again. Ever since I got into this niche there has been steady payments and growth. These masks are even helpful to people with allergies!
I wear these now when the pollen is so bad that it leaves that green dust on your car. When I’m outside wearing them, I don’t get an itchy nose or a sneezing fit. An N95 & KN95 mask has broad benefits and applications.
Is Hoping For An Outbreak Wrong?
Back to the title of this post, “Profiting Off Of Fear - Lucrative, Yes! But Ethical?” There is another one coming. Is it wrong for me to hope for another global pandemic that I know will increase my earnings?
These particular types of masks are perfect for up to 95% protection against all airborne particles and aerosols, including pollen. Any other kind of mask cannot give you this protection and be disposable.
There’s a reason companies like 3M, Honeywell, NIOSH and others manufacture N95 & KN95 respirator masks. They are the best first line of defense protection in the healthcare industry of disposable PPE.
If any of you reading this are looking for a new niche, try looking for products that are either disposable or a consumable. This will force repeat buyers. Is it wrong to profit off a possible health emergency? Let me know in the comments below.
Recent Comments
6
Hey Boomer,
I wouldn't say it is fear, you're taking advantage of the opportunity. However, you then need to ensure you reach as many people as possible quickly to avoid tragedy. In this case, it can't be a bad thing.
Getting the word out and preparing for what might come, will hopefully negate any problems that may arise.
Yes, I have heard about the recent bird flu that's been spreading about as of now. Which is why taking precautions is always important.
Thanks for the article and sharing about your niche, Robert!
Myra ♥️
You are welcome Myra. There is an old say, "An ounce of prevention is worth a pound of cure." Being prepared for what you know could happen in a few years is always a good thing.
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Is it wrong to profit off a possible health emergency?
well, it is not, unless you are the one who purposely start the health emergency.
just like the unconfirmed news report about some people already started testing the COVID vaccine before the COVID outbreak in 2019,
if this report is true, then the producer of the vaccine is wrong to profit off the COVID.
anyway, thanks for sharing.
best regards
Chee Shi
You are welcome and I agree with your viewpoint. Thanks Chee!