Moody Blues Cruise, 2013 "NIGHTS"

bybkb2012

2.3K followers

11 years ago

Welcome WA Buddies!

This Internet marketing campaign brought about 2,500 people from the world over to an amazing cruise.

I post results so that you can enjoy, first.

http://youtu.be/fE7Vu44IVC4

Then..., I ask you to look closely at the Internet marketing as you see how smallest elements fit together:

1) Facebook


http://moodiescruise.com/


2) Twitter

Just search "Moodies Cruise"...and join Twitter for educational purposes. You are after the highest profile marketing campaigns that really show you how it all works. They have the best people working on this campaign, and the Moody Blues are presently considering plans for another future cruise in 2014...or thereabouts...scheduled potentially for the Mediterranean.

If you've ever wanted to take a cruise, this is the place to do it. On the MSC Cruise line, we had no difficulties of any kind....but this IS NOT an asking for you to purchase anything. You are merely looking at HOW something like this is set up.

3) What was sold?

A $6 million dollar campaign, roughly, tee shirts were sold in number of 3 - 5 to each cruiser (about 2,400 cruisers total).

Lanyards were sold in 2's and 3's to each cruiser: VIP Passes, Name Passes, & The Voyage Cruise Pass.

About $2,000 - $4,500 total cruise cost, including airfare and hotel accomodations for 1 - 2 night's Ft. Lauderdale stay (before and after boarding the cruise).

$60 event to Justin Hayward's Newest CD Release
$60 event to John Lodge's Wine Tasting
$60 event to Graham Edge's Poetry Reading

Each event held 250 people. That's $14,000 per 1 hour event.

Stay tuned for more soon,

bkb2012...Barbara