Here are a few suggestions for Bill regarding organizing a business as a B Corp:

- Do thorough research on the B Corp certification process. Understand the requirements, costs, and ongoing commitments to maintain certification. This will help determine if it's the right fit.

- Consult with an attorney experienced in B Corp formation. They can advise on the best corporate structure and bylaws to align with B Corp values. A benefit corporation structure may be recommended.

- Build sustainability, social responsibility, and community impact into the company's core mission and values from day one. Don't just do it for the certification.

- Create a stakeholders committee or advisory board with diverse perspectives. Use them to inform decisions that balance profit and purpose.

- Set measurable goals related to positive community/environmental impact. Track and report progress transparently. This is key for B Corp certification.

- Find a local B Corp mentor in a similar industry. Learn from their experience and get support. The B Corp community is very collaborative.

- Budget for the initial certification costs and ongoing fees. Factor in the time/resources needed for recertification every 3 years.

- Develop a social responsibility policy and training for employees. Cultivate a culture focused on the company's higher purpose.

- Be prepared to make business decisions that sometimes prioritize people/planet over profits. This commitment is at the core of being a B Corp.

I hope these suggestions give Bill some guidance on structuring his business to align with B Corp values. With proper planning and commitment, it can be a great model to make a positive social and environmental impact.