The State of Online Shopping
Published on July 22, 2016
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Some 68% of US consumers say they shop online at least once per month, up from 62% a year ago, according to a recent report from Walker Sands.
The report was based on data from of a survey of more than 1,400 US consumers conducted in late 2014. Respondents were polled on their preferences for making purchases online as well as their thoughts on future trends.
Some 28% of respondents say they shop online at least once per week, a 27% increase from a year ago.
Amazon is the most popular online retailer, with 96% of consumers polled saying they have made a purchase on the e-commerce giant’s website in the past year.
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