How to promote your Business online using Ads?
How to promote your Business online using Ads?
This can be used as an online advertising platform. Quora has been around since 2009 and has more than 200 million monthly visitors.
Quora is like an interactive platform where people ask questions and receive answers from experts on particular topics. Some answers can lead you to someone private page. In this senses Quora has played the role of an advertising platform. The good thing about Quora is that you are dealing with an audience that is already interested in your products and services.
Google Ads
Google can help you advertise your business as a starter in online business. Once you have chosen the right key word (the key word that people are searching), Google can help in making your online content visible to people searching for the products/service that you want to promote.
For Google to advertise your business, you must bid for the particular keyword you are interested in. besides your biding, Google takes into account the quality of your ad, site and content. The good thing about Google ads is that you pay only when someone clicks on your link. You determine how much you want to pay and the daily budget you are willing to invest. Google AdWords has changed the way advertising works by only demanding you to pay when someone takes action and clicks on the link to view your site.
Facebook Ads
Facebook has more than 3 billion active users; this makes Facebook to stand out as a powerful marketing platform you can leverage. What is most interesting with Facebook is that it can help you reach only target audience. With Facebook Ads, you choose your audience, location, age range, behavior, interest and demographic. You can plan to pay your ads on a daily base or pay a certain amount to reach a determined volume of persons. Facebook do not have only one type of Ads, they have several Ads. Facebook Ads are categorized below:
• Photo Ads
Photo ads are a great way to get started with Facebook advertising. You can use a photo in one of you posts that you will choose to boost in order to drive traffic to that particular post. This can be done with a few clicks.
• Video Ads
Video ads are very much effective because animated images speaks much more than simple texts. With videos, you can speak more convincingly about a product or service. Facebook offers you the possible to also boost your videos.
• Carousel Ads
Facebook also allows you to create an album that they can advertise for you. When the album is created, Facebook can boost it for to reach out a number of persons. You can place up to 10 photos on the Album. The Photos might be a set of Products or several aspects of the same product. This kind of advertising is called Carousel Ads.
• Slideshow Ads
These kinds of ads offer a cool way to create short video ads with a collection of still photos or video clips. Like videos, they have eye-catching motion without using a ton of bandwidth, allowing them to load fast even for people who have slow internet connections.
• Collection Ads
This kind of Ads are designed for mobile devices. With these ads, you can showcase one or more products that customers can click to buy without having to leave Facebook.
• Instant Experience Ads
A full-screen ad format, which loads 15 times faster than a mobile site outside of Facebook, and allow consumers to purchase your product or service without ever leaving the site.
• Lead Ads
This kind of Ads also designed only for mobile devices. They are deigned to collect customers’ information. They can help engage customer easily. For instance thanks to these ads, you can get customers to subscribe to your newsletter, to ask you questions, to sign up for a trial of your product, to leave their email or phone number.
• Dynamic Ads
These ads allow you to promote targeted products to potential customers that are likely to be attracted in them. For example, if a customer has visited your site and left a product in the shopping cart, an ad for that precise product will appear on their Facebook feed, recapping them to complete their purchase.
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Thanks, Meudje, for sharing "How to promote your Business online using Ads?". All the best to you and your loved ones.
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Thanks for the info. It’s so many ways yet I am still not seeing $$ except for my paycheck. Most of those ads want $ to bid I get it you have to pay money to make money concept.
Best Wishes