Delivering to a Target Audience

byasher003

236 followers

Updated 10 years ago

Who is our customer? What problems are we solving? How can we possibly deliver on our bold promises to each and every member?

It occurs to me that the answer to the first question is quite broad. Additional income is something that appeals to a wide audience.

Who is our customer?

Easy Answers

1) College Students

2) Retired

3) Working Poor/Broke

4) Unemployed

5) Financial Freedom/Work From Home/Wealth Seekers

6) People that want to quit their job

7) People that want to own their own business

8) Affiliate & Network Marketers

The more difficult answers will require some thought, practice, and analysis. Are we more appealing to college age or retirees? Being that we market this opportunity with the spirit and graphics of NASCAR, does this make us appealing to men more than women? Are we just as appealing to successful marketers as we are to struggling marketers? Can we appeal to factory/warehouse/construction workers as easily as we can to sales/customer service reps?

We will ask ourselves these questions and more, as a group, to better define our audience. And once we define our audience it's important to concisely define how we are helping them.

What Problems are we solving? This question is basically defined.

1) Immediate Peace of Mind through Income

We ease the fear and the pressure of investing in an online opportunity by providing an attractive return on the new representative's investment. This allows the newly interested representative time to settle in and learn marketing instead of frantically, unprofessionally going about, trying to promote their link (aka - spamming).

2) Brand Marketing as opposed to Individual Marketing

We show people how to earn exceptional income and gain financial independence. This is more effectively accomplished through branding. As it relates to us, branding is a collective agreement on our mission statement and abilities. Through branding, we are able to develop warm relations with the public more quickly and emit the confidence of a group rather than the incentivised opinion of any one individual. Branding also translates into consistent marketing efforts that work for the whole rather than personal or sporadic efforts that work sometimes or outright fail. Additionally, it makes sense to approach social media professionally, led by the strength of the brand.

3) Resources and Partnerships

We provide an exceptional environment to learn online business in general. Through incredible resources and partnerships, our members are encouraged to learn creative, effective marketing practices from other amazing organizations, for each member's own financial gain and education, while also adding value to the membership site or brand through effective marketing execution. Is this Utopia?

4) Income, Income, and Income

We provide an instant route to online income. Stability is an entirely different matter requiring sustained efforts of effective and continually updated practices. The offer that we promote, Race Cycler, is a path to incredible residual income based upon an improved 2x2 matrix business model. Every second product sale provides a monthly residual income net of $1,970. To be clear, an initial $230 investment is required.

5) Fun is Attractive

The most attractive image we can display is one of personal fulfillment and enjoyment. This is the image that we not only want to display, but of course also live up to. So by all means, represent the brand well by enjoying it. Have fun with it! Just don't misrepresent the brand in a manor that is vulgar, false, or damaging in any way, reflecting poorly on the the brand as a whole. There is plenty of room for creativity in marketing through content creation such as written reviews, blog posts, and articles as well as graphics and video. We have incredible partners and resources available to assist our content efforts. Since we can share our individual ideas, we can collectively promote any one individual's work if found to support our ideals. There will be much more on this in future posts.

In summation, we are solving important problems for people who are looking at us as a means of exceptional livelihood. With that statement comes great responsibility. We can feel inspired about that fact. How do we handle the pressure to produce? We deliver through effective strategy. It makes strong business sense for us to create smart brand messaging and portray the authentic joy of overcoming personal obstacles, expressing ourselves in a creative and professional manor. In order for us to deliver on our incredible promise of two conversions ($1,970 net) to each member just for joining us, we must master the art of attracting new members consistently. What is our magic ratio number for consistent weekly growth? Do we need five new registrations on the heels of each one? Ten? Twenty? One hundred? Whatever the true rate is, it must be reasonably attainable through our sales and marketing efforts to not only deliver on our promise to new, incoming members but also excessively deliver to all members, ongoingly. Each new, incoming member is time and date stamped to ensure complete fairness of referral (conversion) distribution. Remember, our unwavering goal is for each member to be able to maximize the Race Cycler opportunity as individuals through collective, branded, smart, and creative effort. This is why new members want to join us.They join us for free. They invest in Race Cycler receiving their products. Through Race Cycler Accelerator, they earn a $1,970 profit instantly. Members, then excell through guided, supportive sales and marketing strategy. They are connected within the Race Cycler Accelerator community where new friendships and sharing of ideas takes place, focused on the success. They enjoy free or inexpensive educational resources to increase their marketing, sales, and business development skills. Also, they are welcome and encouraged to benefit the success of the group, for profit (distributed conversion), through their own creative talents and insights. My next blog post will lay out the mathematics, crucial to the success of this bold membership effort.

Asher Athy III