Man Finds Head in Toilet
Catchy title huh?
I still remember seeing a small ad in a Sunday Newspaper Magazine back in the late 60's or early 70's with that title. Of course I had to read it.
When I read it, it was all about this guy who moved into a house with a badly stained toilet. The ad was about how he used a certain cleanser to get rid of the stains. The head in the toilet of course was his.
Even though I'm showing my age here...I have never forgot that ad. I can't remember any other ads in that magazine or the millions of other ads I've read since.
This is a Sticky Title...Its a title that compels a person to Have to Read it. Its the kind of title that a person will send a link to.
When you write articles, posts etc. Always have compelling titles. This can turn a browser into a buyer and an article into a winner.
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Compelling indeed. I bet that toilet cleaner/cleanser got branded and with lots of buyers. Good old offline ads have such compelling ad titles that can be modeled just as well for IM.