Are You Following Your Passion?

There is a lot of talk here on Wealthy Affiliate about choosing a niche. And one piece of advice that is offered by many — myself included — is to choose a niche based on passion.

Sure, you can follow more traditional business advice and research the market, identify gaps, and develop products and services to meet demand. As a guy with a business degree and over 30+ years in management, I can attest to the effectiveness of such a process under normal circumstances.

As a writer, however, I can also confidently say that it does not work so well in the realm of affiliate marketing. Here’s why…

Our business model is based on creative content. We write articles, record audio podcasts, and create videos that deliver information that our audience is searching for.

The challenge is that creativity requires a TON of energy; much more than just heading to the office, sitting behind a desk, and overseeing the production of widgets. The point being that if you are chasing the latest fad, or going after something just for the money, you will likely burn out long before you ever get enough content out there to be successful.

Let’s face it. This business takes time. It takes time to create enough content to really get noticed by Google, and it takes time to rank and start drawing an audience. You won’t do it in a month, and you won’t do it with a handful of articles. You have to create and create and create. That’s where the passion comes in.

There is no such thing as the perfect niche. There is, however, very much a perfect niche for you.

You want to choose a niche that you are so passionate about that you would gladly create content for the rest of your life even if you weren’t getting paid for it.

You want to choose a niche that you are so excited about that you would talk all day to the dog if they would sit still and listen.

You want to choose a niche that you are so fervid for that your friends and family literally have to tell you to shut up whenever you talk about it… which is always.

Here is perhaps the simplest test I know to determine the level of a person’s passion:

Are your more excited to jump out of bed and get to work on a Monday morning than you are to get off work on a Friday night?

If you are, then you are following your passion. Passion is one of the primary keys to success. And as the saying goes, if you follow your passion, you won’t work a day in your life.

Please share your passion with your fellow WA members below.