How do you write good content when online traffic are skimmers?

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Ok, so I have learned that content content content is key. Writing articles that are 1500 to 2000 words are key, but then you get taught that online traffic doesn't want to read. They are skimmers and are more visual. Then if no one is going to read it, why is that key. Why not do short articles with more pics, and have the pics be able to generate you income by being pics of products you are affiliated with? Wouldn't that make more sense? I mean I LOVE pintrest, because I really don't like to read that much. I like to skim if I'm looking for specific information, but just reading in general I hate. But when you go to pintrest and you click on a pic, its usually something has run across on the internet and takes you to either you tube or something else and to a site to read about it. So why can't you start a page like that, but when they click on the pic it's actually a product that you sell, but it could have the description, review, and website for it, but also just a place you can go ahead and buy it. And be using the best pics for the product that is showcased on their website... I guess if they allow it, which is still not making sense to me why they wouldn't want to.

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When looking for information I key on the specific keywords I'm searching for. Then the the content relevance to those keywords.

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