Marketing with video best practices
Live
Google Live and Facebook Live have become increasingly popular with users and media alike. The main reason is to build relationships with your prospects and customers. You can also interact with your target audience, accepting questions in the chat box and answering them This shows that you are about your prospects and able to fulfill their needs and build trust.
How-To Content
These types of videos make up approximately 80% of what people are searching for, on You Tube, the second largest search engine in the world. You could post excerpts from your courses and webinars, attractive marketing videos such as whiteboard videos and animations, or screen capture videos.
Screen Capture Videos
These are coming extremely popular with business persons and gamers. This is the look over type of video. This can be used if you are launching a new program and showing it in action is an ideal way to drive demand and sales. They are also used to show process from scratch which allows beginners to follow along as well.
Prerecorded Video
One of the most uses is for webinars. People are sometimes afraid of speaking on camera but prerecording takes some of this fear away. These types of video can also help you to offer a superior product without any errors such as ums and uhs. All you need is a good microphone and some slides.
Educational Videos
Online education is booming in todays world. You can launch video courses and teach any specific topic in your nice. It can be a perfect opportunity to show what you know and make some extra money. All you will need is content.
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Great summary!
Mostly this is a year of writing my blogs, but by the end of the year, I do want to start using video and podcasts.
There is so much potential there.
You have to also consider that most people are visual in how they think and process things, but a portion of the population are auditory so you are going to connect better with voice with them.
To Your Success!
Mel
COntent is always good. Videos are even better. In this day people seem to have really short attention spans so Video ma work. Some marketers might argue that people still read lol. So its all about testing.
Good luck!