Email Marketing Dead? Thing again folks! - Itssss Aliveeeee
If you think email marketing is dead, you’re listening to the wrong marketing gurus.
Email marketing never died it is still alive. It is the most powerful tool to convert prospects into raving fans and cusomers/
Lets look at email marketing in the US for example. Email marketing spending (in the US) is predicted to rise to more than $3 billion in 2019.It is shown that for every $1 you spend on email marketing, you can expect an average return of $38. -
Still believe its dead?
Around 66% of users make a purchase after receiving an email, compared with only 20% for Facebook and 6% for Twitter. Around 50% of Pinterest users make a purchase of something they have seen on the site.
Email is also one of the most powerful tools for keeping your customers and engaging them.
People access it from anywhere, including mobile phones, with more than half opening plain text emails to see what’s new.
Companies report high success rates with interactive emails that are similar to their actual website. Although some spam filiters are still sensitive to pictures, using plain text is still the best option.
Lets look at some ideas concerning email marketing:
Personalization
This can increase clicks and conversions by around 10% and improve relationships with your customers. However we need to move beyond the usual "first_name" to tagging users based on their interests which leads to better segementation.
Better Segmentation
If you have really large email lists, Ask them for more information as well, such as zip code or whatever else would be useful to know about your prospects to help you sell to them better. The technology is there and i,proving at an exponential rate. So Let's use it
Autoresponders
Remove old content and add new emails or even revise old content and update it and add to the series, for more contact points with your prospects and more links to relevant products they might be interested
Hope this article helps and sheds some light on the email marketing discussion!
Recent Comments
2
Thank for this info! it is good to know that this is still around and being used by many Emarketers.
Most definitely. Some marketers suggest that email is dead but email is the perfect follow up tool if you know how to use it.