I see it "6 one way and half a dozen the other way".

I am currently building 3 websites (along with a ton of research and running tests of outsourcing and paid advertising).

Just started on this stuff about 5 weeks ago. During this time I have wrote about two dozen articles (something like 35,000+ words I'd guess).

Of course, the beginning is slow. Just taking the time to set up the site, choosing a theme, categories for organization, doing research for the niche selections themselves and then more research for topics to write about, etc.

So... on the one hand I could have about 24 articles on a single website instead of having them spread across 3 websites. I could definitely make faster progress on building only one website.

On the other hand... I view it like this stuff will take time and even if I was focusing on only one website results would be nonexistent to microscopic at this point... especially if someone is relying on traffic from Google.

Focusing on one website pouring all effort & time into it I think it would be easier for a person to have unrealistic expectations "I am working so hard on this website and seeing no results" whereas working on 3 websites realizing each has only 9 or less articles on them expectations are... nothing.

Working on one website for 6 months to 1 year before seeing much results is not motivating at all to me. Working on 3 websites for 6 months is very possible one will "take off" and be a clear "winner" making the time spent more worthwhile.

Although for me... I am on a building phase. Meaning right now I am just focusesd on building websites that will be highly useful to the niche audiences. I am not thinking about money or even traffic at this point.

When I get these websites up to a certain point I will then switch focus to working on marketing. I expect to get 0 visitors from Google. But I think it is likely as time passes search engines will introduce my websites to some people.

Eventually say 2 of the sites just aren't doing as well as the third... or I am just tired of working on 2 of them... well then I can sell those 2 websites and pick up some money for having created the solid websites... or at least foundations.

So personally I don't see how one can really go wrong with either way. Just always have a plan and a backup plan. Sometimes I make a backup plan for a backup plan for the backup plan of my actual plan. Lol

I also see it as a form of risk management. Say I have one website that makes $1,500 per month (my income goal). If something happens (competition taking some of my market share, traffic sources faltering, etc) that knocks the earnings from this website down to $500 per month that is HUGE.

On the other hand if I had 5 websites each making $300 per month and one of them got knocked down to $100 per month that is much less of an impact and much better positioned to make that up much sooner.

Of course, there are many ways of managing risk. But this is a valid way.

In the end, I already have a full-time job. I need to build an online business in a way that keeps it all interesting and enjoyable to me personally. That makes it realistic to "stick with it".

Absolutely recommended. Running ONE Website Is A Full Time Job However, I can't say that I follow my own advice. When I stared, I had multiple websites going at one time. Too much work, but I gained a lot of experience.

Excellent idea! One is more than enough. You will see monetary results much sooner putting all your effort into one site.