FaceBook Advertising Tips And Tricks

by4Zen

208 followers

6 years ago

Introduction:

Welcome back everyone, today I will be discussing Facebook and the things I have learned about this social media superpower. If you are ready I will Jump right in with Facebook as 2.2 billion monthly active users which is (O.M.G. Wow ) huge when you stop and think about the fact that it started out as a place to connect or reconnect with friends and somehow transformed into a social network that anything is possible is just truly amazing. Facebook took their social network and turned into a business that still has a huge potential for growth and has now expanded to Instagram. This is what all entrepreneurs hope for when starting out but few ever achieve.

For business owners or entrepreneurs, Facebook is something besides a place you can see your favorite cute elephant or cat video or visit with your friends and family. Facebook has become a place where they can connect with their customers and collect new leads. It has become a place of possibility and opportunity.

As we dive further into this post I will be giving you some tips and tricks I have learned about advertising on Facebook which as you may or may not know can be quite a challenge for the newbie.

FaceBook:

Is for many just a place to keep in touch with family and friends. It can also be used for just staying connected to the world as people are spending more and more time glued to their devices and less interacting with others due to busy lives.

With online business owners Facebook has a different kind of use but still, the basic concept is still a connection. The different is, you are working to connect with a target audience. However, for anyone pays attention that is getting harder to do and here is why.

How Facebook Is Creating Obstacles For Your Business:

For anyone who has been in business online for any length of time will know that Facebook is a powerful tool. The issues are for those that are just starting out is that to put the full weight of this tool to work for you, you have to have an advertising budget and strategy. Which is simply not the cases with most new business owners or entrepreneurs.

The whole reason people set in the direction of this journey is to make money that they don’t have so they just do not have the means to meet the expected budget demands of advertisement or you could be like I was when I was first starting out and just have no clue that it would be a requirement to advertise. Yeah, I know was what I am thought.

When you are first started advertising on Facebook the cost per ad was not that much. People would start ads at 10 cents per click and build to $5 or $10 a day. Today things are different simply because to reach your audience you have to start at fifteen dollars to $20 a day and you have to make sure you are advertising to your target audience which doesn’t always happen for you to get your ads in front of enough people to even get enough eyeballs on your offers or content for it to be worth the money you have paid for the boosted ad.

I am not sure about you but I do not have a lot of spare money to throw away on a maybe but on the other hand If you are unable or unwilling to put your money into advertisement be prepared to meet with some obstacles because you will.

The truth is that Facebook is not just a social platform to find and socialize with friends anymore. It is a business and not just any business it is a big and extremely powerful business and so it is understandable that they are looking for ways to make money.

One of the ways they make their money is through their advertisement platform so if you do not have the money you are blocked from people eyeball. They simply do not give you many ways to be seen by the people you need to see your offers and products. People will have to actually be looking for you and then they would have to start following you before they would see your content regularly which is problematic for us newbies because we do not have a following, which means no eyeballs or word of mouth to spread the word.

So what can you do to get around these obstacles? Truthfully there are a few things that you can do that will allow you to use Facebook as a tool and resource for little to no money. In the next couple of sections, I will tell you the tips and tricks I have picked up on along the way. For example, that’s start with Facebook business page.

Tip One: Create A Business Page:

What is a Facebook business page ?. It is a page that you can sign up for so that you can advertise your business. When you do this it will then go into a listing of businesses that are on Facebook and this way people can follow that page without having to follow anything else you may be doing with your Facebook account. It makes it very easy for you to make it about your brand and with the username that you can place on the page it also makes it easy to spread the word for people to follow you.

Another thing it will allow you to do is set up a Facebook ads account that you will need before you can start with paid ads when or if that becomes a factor down the road.

With your Facebook business page, you have a place that it becomes all about your brand so you would want to set the page up in a way that would compliment and boost your blog, business or product.

Once you have the page set up the way you want then the next step is to make sure all your posts, business or product information ends up on this page, so that all your followers know just how to find you and what your business is up to. If you are interested in this idea I will save you a little work, just click the link above to get started.

Tip two: Join Like-Minded Groups:

This is a trick that has proved to be useful to me and will likely be just as useful for you. What I did was look for like-minded groups. I started looking for groups that I thought I would find my audience. In all groups, you can post, which means you can at least pass along information about your brand and then give them a way to connect with you for more information. You can also connect with groups that allow advertising on the groups this is a way to really boost your brand and to a willing audience because there are only two reasons why people are in those groups.

1. To sale their offer or product
2. To buy your offer or product

This can be a great move to make when you are low on funds for advertisement just to get some more eyeballs on your blog post or product offers. So give it a try and see if you can’t make it work for you.

Tip Three: Link to other social media sites:

If you have several social media site you can link just about any of them with your Facebook page. This is good to do simply because what you do on Instagram or Pinterest or even google plus can be seen from your Facebook page it also helps with the posting aspect because you simply do not have to post as much and unlike most platforms out there you can schedule your posts on Facebook. This is a subject I will go into more at another date. Anyway, this can also be quite helpful to you in the pursuit of building your brand.

Just as a side note I have done some reach search and found that there are a lot of people that will link their social media accounts together and then just watch to see where they are drawing most of their following from and then from that point put more focus into that social media page. Hopefully, that was helpful to you and something else you might want to try.

Final thoughts:

Let me also note that you can do paid advertising through Facebook and set it for twenty or thirty dollars budget per week which will get your content or products out there but keep the cost down. It is a lot easier to come up with twenty dollar a week than it is to come up with twenty dollars per day. Don’t you think?

Now that I have revealed the facts behind Facebook along with some tips and tricks that I learned along the way I hope you will take these ideas with an open mind and try these methods for yourself.

Now with that, you should be ready to jump in and build your following with this powerhouse platform. I love hearing your comments and would love to hear about any topics you would like me to write about in future posts, so please do not hesitate to leave a comment below.

If you enjoyed this post please like and share this post and do not forget to subscribe so that you can follow me on this journey of mine to go from newbie to expect.

As always I wish you all the best with finding your own daily victories as you make your dreams reality.