Using current events in your business

Before I jump into the meat of this post, I want to give a reminder that it is against the WA rules to make the focus political here.

I can see where this topic could become just that, so please refrain from commentary that could be construed as just that. I get that there are likely charged emotions one way or the other on this, as I myself have my own thoughts on it.

But the scope of this examination isn't on the dynamics underlying the cause. It will be on the cause itself and the opportunities it affords your online business.

CLOSING OUR STORES IN YOUR AREA.

Not surprisingly, due to some of the actions in certain areas such as San Francisco on how to deal with crime, many businesses are closing their stores there. Citing a slowdown in foot traffic to theft as the cause.

In just that one city alone, I've read of multiple stores closing. Walgreens, Target, and the latest I read yesterday, Nordstroms.

My sympathies to the residents there who are finding their shopping options dwindling due to events beyond their direct control.

HOWEVER...

Their misfortune can be your gain.

As they continue to see their shopping options dwindle, this is the perfect time for an affiliate to create localized websites targeting the vacuum being created by these departures.

I've read time and again that local SEO is much easier in many cases to attain that competing with the world.

Those misfortunate folks in the areas being impacted in such a way still need the things they were buying from those stores closing.

They need clothes, they need food, they need music, they need electronics etc.

THEY NEED OPTIONS.

You can be that option and likely score quick SEO wins by throwing them a lifeline on getting their necessities and shopping needs redirected so they can acquire these things.

And make no mistake, you will be doing these folks a favor as many of them likely never considered or wanted to shop online to the extent they will need under the changing dynamics of their local area.

It's win win for all involved.

You can show them where to shop, how to get these items delivered right to their door. You can show them in some cases where it will be cheaper perhaps than it used to be driving to the store and dealing with the traffic and crowds, and as of lately the crime.

Something at least to consider as we move forward. There are many opportunities available for us as marketers and bloggers in the changing events that surround us if we are fluid enough to understand them and their shortcomings.

I hope this weekend finds you well.

Thanks so much for reading, and I invite your thoughts on this, and perhaps tips for implementation.

Regards,

Jason