Do you know how to measure your social media marketing success?
As social media I also include Wealthy Affiliate as we are part of a giant social family. So, we are all concerned by this post...
You can start measuring success by how much value you provide without any expectation of instant or future return. Yes, it is not an easy task to track that, even on a chart or a spreadsheet, but you should make it your primary goal if you want to do well on social media. Fortunately, Wealthy Affiliate provide us with some very useful Ranking & Statistics. If you don't where to find yours, ask for help below and someone will surely come to your rescue.
Many social media marketers are now preferring influencer marketing, because they could never figure out how to make people happy on social media. While some brands are actively “social selling” and systematically over-delivering annoying adverts that block the content that people would really love to engage with, real influencers are delivering real value without expectation and measuring their success by their followers' appreciation. This is what Wealthy Affiliate is all about, and we all should be influencers within Wealthy Affiliate, and not social marketers, and keep this for outside of Wealthy Affiliate platform.
One thing that is now very much appreciated in the marketing sphere is the appearance of the “follower appreciation” which is extremely valuable.
So if you really want to rate your “social media marketing success” start with calculating how many truly valuable pieces of content you are posting, with no expectation of RIO, likes, reTweets, Share, etc..
My final words are: Just share a post that makes people happy! Common, do it now!