New Rules By Facebook on Advertising

I was just reading an article by Reuters on some recent changes at Facebook on tightening their rules on who can make money advertising on their network. This new set of policies appears to be directed at the criticism Facebook has been getting on how easy it has been for providers of fake news and sensational headlines to cash-in.

The new standards were implemented immediately and aim to make it clearer which publishers can earn money on Facebook and with what content.

Sheryl Sandberg, Facebook's COO recently stated:

" We hear their concerns (advertisers) about safe environments, about standards, about measurement, and this is critical to us. We're working hard to roll things out that give you more control over where your ads run, and more knowledge about where your ads run, before, during and after campaign."

So, how will all of these new rules impact how we might utilize Facebook for our internet and affiliate marketing advertising?

Community Standards

According to Facebook in order to make money with Facebook ads you will need to comply with it's so-called community standards. These standards will seek to ensure that your content is authentic, not offensive and adhere to it's guidelines.

If you are found to publish content that is flagged by Facebook as misinformation or fake news it may be ruled as ineligible to profit from Facebook as would creators of clickbait and sensationalism, according to what specific new rules Reuters was able to see.

Facebook's new guidelines for monetization provide broad definition of content that would be disallowed. They are also going to step up their monitoring of hate speech adding more 3,000 additional content reviewers nearly doubling the size of their existing team!

Hopefully, none of these new rules will impact our businesses, but it is recommended that you check out the new Facebook advertising guidelines.

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Have a great day and a productive and prosperous week!