Learning AdWords and First Campaign

So, continuing my studies, I made a course and got a certification in Advanced AdWords last month (perhaps should I make a training here sometime?) and applied to the site I'm working on.

My boss allocated R$500 ( US$150) to make a 3-day campaign and after a lot of working tweaking and making the ads, we finally launched it.

It was not an 'omg' experience but we managed to make a very nice traffic niche.

As my target are business now, and not people as we are used to, the metrics are a bit different, but overall, we can see the event based in organic searches (https://my.wealthyaffiliate.co...) was very similar to the paid campaign. It also looked like better retantion. (the bounce rate was lower on organic, despite not showed here.

After all, I can say a bit things:

-An excellent ppc campaign is very hard to achieve and requires a lot study or you gonna lose money for sure. Some keywords can be very expensive

-Its very important to assign negative keywords on your campaign or else you gonna have competitors outside your niche making bids against you.

-A great content marketing can be better (and of course cheaper) than ppc and can look more natural to be high ranked on organic SERP than paid appearance.

Perhaps, affiliationwise, one could make a nice ppc campaign to W.A. with positive ROI. but its something that require a lot of testing and effort as the keywords we use for it would have an even higher price. If you go low-hangfruit style, better have organic searches then...

cheers!