Low Hanging Fruit - Keyword Research

I can't tell you how excited I was when doing some keyword research on my personal niche and discovering so many terms with so little competition!

Keyword research is part of my "normal" 9-5 which involves a highly competitive, and often very content-saturated niche. Using tools like SEMRush and ahrefs, it's not unusual for the "low-hanging" keywords that site focuses on to be a minimum keyword difficulty rating of 35+. The more competitive terms are easily 70+!

Keyword difficulty in SEMRush is how "hard" it is to rank organically in Google's (and other search engines) top 10 results with 0 being easy and 100 being extremely hard.

Keyword difficulty in ahrefs is calculated differently and is essentially based on how many pages you'll need backlinking to you to ranlk.

So, between using those tools and Jaxxy, I was ecstatic to find so many perfect keywords for my niche that are either considered 0-14% (very easy) or 15-29% (easy) - in SEMRush terms.

With my huge list of easy possibilities to sort through (over 2,000 keywords!), I almost squealed with delight to find so many with a Jaaxy QSR of less than 50.

Now I plan to list all the low-hanging fruit that I'm genuinely excited to write about and get to work on the fun part, creating useful content for my future readers. Honestly, I'm about to create a content plan with enough juicy topics to keep me going for a very long time.

If you're new to WA like I am, I highly recommend following the Low-Hanging Fruit training to a tee! I'm sure those who are more experienced than I am will agree that it is by far the most effective content planning and keyword research method around.

For those of you who are more experienced, I'd love to hear how you utilise this (or other) research method for your sites.