Action Phrases

In order for people to perform an action on your website, whether it be ordering, going to a merchant web page, visiting an outbound link, or opting into your mailing list, you need to make it very clear to your visitors HOW to take the appropriate action. You can have the best sales copy in the world, but if your visitors are left confused as to what "action" they are supposed to take, you are going to lose a lot of potential customers.

Terms that entice people to take action are called "call-to-action" phrases. These are very effective and below we have provided a list of some of the top performing "call-to-action" phrases:

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Adding "call-to-action" phrases has been proven on many platforms to increase conversions greatly (ads, opt-ins, sign-up pages, etc), and your web page is not different. If you want someone to "take action", you need to tell them to do so or they may not do it.