Outsourcing content is the #1 way to scale your website for more traffic and conversions. I recommend you start hiring with a writer to take over at least part of your publishing duties as soon as you have the budget for it.

Having writers produce content for you can free up more of your time to take care of other tasks, or just increase your rate of publishing, thus traffic growth. 

Here's how I publish jobs on UpWork to attract high quality, responsible, effective writers.

Writing And Effective Job Posting On Upwork

How to post a job on UpWork.com

How to write job titles to attract qualified job candidates

How to write a job description for maximum clarity

What parameters do I set for each area of the job-posting process

How to add a custom question, and why you should do it

Live Q & A Session

There are steps you can take to be a high quality client and set up your writer for success.

A failed writing project is probably your fault. At least that's the way I look at it. As a "client" (person hiring), you have a job as well.  

Not all writers are going to respect your business the same way do you. There are all types of people looking for freelance writing work, and you need to make sure you hire quality writers who deliver on time.

Here are some qualities I look for in writers and some red flags to watch out for.