Why Dynamic Homepage:

One way that you can have an ever changing home page is to design five to ten unique pages and then rotate them every month. Take a couple of weeks to design different ideas for your home page. Create random page promotions that include a message that is timeless or that have seasonal images with announcements such as “Holiday Specials”.

When you design different features for you home page all at one time you’re forced to look at your marketing strategy for at least one year. This will save you a lot of time since you then won’t have to think about your home page content for about 12 months.

A web developer can put your home pages on a rotating script or use an automatic timer. You can then rotate your home pages to highlight a new tip every month or to promote a featured product.

The home page of your website is much like the front cover of a magazine. People want to see a home page that has different photos and content at least every month. You won’t want all of the content of your website to be featured on the home page as this will overwhelm your website visitors.

Choosing one or two features to highlight each month is much more effective. The rest of your website content should be well organized within the rest of the pages of your site.

When you’re ready to update your home page all you have to do is grab content from other web pages. This way you’re not always having to create new content but are reorganizing your current content so that people think it’s new.

Why NOT to Changing Your Home Page Too Often:

Even though you want your website to be new and dynamic you also don’t want to change it too often. People who surf the Internet take comfort from their favorite websites and want them to be familiar.

If you change your home page too often you may confuse people who come to your website on a frequent basis. You also run the risk of compromising your positioning in search engines if you don’t maintain some type of consistency on your home page.

When you’re updating the content on your home page you want to make sure that you don’t confuse people. When you make changes to graphics or content it shouldn’t change the way your website looks and feels.

Regular visitors to your website should be able to find the same information that they’ve always found on your home page. In short, the headers and navigation tools on your home page shouldn’t ever change.

Change content and images with other content and images while maintaining the sites original functionality. Home pages that are consistent lend a feeling of comfort to users.

If your customers learn to expect consistency they’ll also learn to rely on your quality customer service. If you’re a small online business, gaining your customer’s trust is synonymous to dependability.

About Search Engine Positioning:

Search engine positioning can be affected by the changes you make to your home page. There are some search engines that “spider” websites anywhere from three weeks to three months. These search engines take a look at all aspects of your website from the home page content to the tags you have for your graphics.

Your website will be ranked higher the longer your keywords remain consistent. You need to find a balance between keeping things on your home page new and exciting while at the same time keeping things familiar and similar. The best way for you to achieve this is to keep most of your home page the way it is and change only a portion of it.

This allows visitors to your website to see new content and you won’t have to worry about your website disappearing from search engine rankings.

What is the Benefits of a Flexible Home Page:

Once you’ve mastered the technique of updating your home page, while at the same time keeping the core content the same, you’ll be well on your way to recognizing the benefits of a flexible home page.

A flexible home page lets you test the overall marketing efforts online and offline. Let say before you spend money on a different online mediums and offline through magazine or newspaper ads, you can test it out on your website. You’ll be able to see how people react to the ads. Your home page will let you determine which featured products attract the most interest. You can also determine which graphics generate the most attraction.

You’ll need web tracker or analytic software or services to get this type of information. The "tracker" lets you obtain marketing data that is detailed and precise. You’ll be able to see which graphics people have clicked on as well as what web page they were on just before they left your website.